You've been tossing around different ideas for your blog and online business but you're struggling with where you need to begin and how to turn your ideas into actions.


Bouncing back and forth on where to start only leaves you stuck and doubting if this is the right move for you.  From trying to figure out if you need to hire a designer, which platform to use, how to make sense of that word ‘branding’ to everything in between leaves you second-guessing it all.


You always hear about the amount of success that can come from building your brand but never direction or step-by-step guidance on how to do it on your own without having to shell out hundreds of dollars to make it happen. 9 times out of 10 you either end up launching and not sticking with it or never launching at all.  I don’t want either to happen to you, so I created Building Your Brand mentor program so you’ll have (1) A to-do list with everything that needs to be done prior to launching and exactly how to do it, (2) How to create your brand and visual message so you can stand out and attract an audience, (3) A strategy to build your email list so you’re able to launch to an audience plus one-on-one mentor help along the way.


Building Your Brand is a self-paced mentor program is for aspiring bloggers, stylists, creatives to online business owners in need of help with developing your brand and bringing your vision to life.


Lay the foundation of your brand so you’re able to grow your blog into a business.  Define Your Brand Workbook will help you:

  • Narrow down your niche and blog focus
  • Identify those that’ll benefit from your content, products to services
  • Position your brand as the go-to for your niche

Setting up the backend of your brand to operate and run smoothly.

  • Step-by-step tutorial on setting up your WordPress hosting account and purchasing your domain name.
  • Getting started on Mailchimp 

Build your blog to stand out!

In a saturated market, you need a way for your audience to pinpoint your brand.  Learn how to personalize your blog, set your brand apart and breakdown your brands visual elements.

  • Step-by-step to creating your logo on your own
  • Pinpoint your brand's colors and imagery



Launching is a lot more fun when you have an audience waiting for all you have to share! You don't need to have your blog live to start growing your email list, you can start right now:

  • Step-by-step guide to setting up and customizing your coming soon page
  • Integrating your email list with your coming soon page
  • How to get the right people on your email list


Workbooks are sent immediately after signing up   



$49.99 (30 Day Mentoring)

$99.99 (60 day Mentoring)

I’m so grateful that it’s a program that offers someone to reach out to in order to learn how to take the proper steps to expand myself and my brand!

I started with the workbook and the questions were quite tough. I realized there are things I haven’t thought about when it comes to my brand. It’s an amazing starting point!

How It Works:

Step #1: WERK

This program is a combination of actionable workbooks and step-by-step guides that teach and provide you the tools and tips that take you from scratch, defining and building your brand to setting up your email list, first lead magnet and coming soon page.

Step #2: ONE-ON-ONE

As you complete your workbooks, you'll be able to send them in where I'll go through and provide you with advice, suggestions and tips to help tweak your brand to options on your lead magnet topics.

Step #3: EXECUTE

Once you've completed this program, you'll know how to position your brand to stand out, how to attract your target audience, your email list and coming soon page setup so you can begin growing your audience.  Plus! Track the success of your lead magnet with a worksheet that allows you to measure which lead magnet draws the most sign up's AKA giving you even more insight as to what your audience whats to see!



Hi! My name is Ashleigh.

I run the fashion site, The Daileigh and work as a fashion consultant and stylist helping women to look and feel their best through their choice in fashion and consulting women on how to use their passion for fashion to pursue their dreams.

I first started blogging in 2010 sharing fashion advice, shopping and style tips, transitioned my blog in 2011 to a personal style blog and now run my website and consulting business full-time.

Over the years, I’ve had the opportunity to work with brands; such as, Nordstrom, H&M, Express, Target, L'Oreal Hair to Banana Republic.  I’ve been featured in-print and online for GlamourLuckyEssence, and Redbook.  I’ve had the chance to attend New York Fashion Week and get backstage access to runway shows.  Through my blog I've been able to expand my business and make thousands of dollars by instructing online webinars, creating fashion eBooks, and consulting women all over the globe.  I started with 0 followers and grew to over 200K followers - I took my blog and turned into into my full-time business.  I've built my brand by myself and now I'm helping you to build yours!


No need to continue wasting your time and (A) Never starting and (B) Creating more work for yourself by skipping these steps.  Make this a less stressful and more enjoyable process for yourself, this is your first step to your new beginnings!

Begin Building Your Brand here:


Frequently Asked Questions

Do you have a question that you don't see an answer to? Email me for assistance:

Why Brand Your Blog and Business?

Branding is more than picking out colors and designing a logo. Your brand is your identity - it’s a compilation of your personality, values and interests, voice to how you’re going to visually communicate and attract readers that can benefit from your content. Branding is what helps to separate you from the crowd.

I have a busy schedule and work a 9 to 5, is there a timeframe on when the one-on-one help ends?

Nope, this is a self-paced program. As a question arises and/or you need assistance with a step, I am an email away.

Are there any additional setup fees for the content covered?

Yes, there is a small fee to purchase a domain name (doesn't cost no more than $5) and to setup hosting (can be upwards of $150).

My blog isn't focusing solely on fashion, will I still benefit from this information?

Yes, this content can apply to any niche.