How To Use Your Fashion Blog To Grow Your Empire

I started blogging over 6 years ago, at the time I had a 9 to 5 job and looked at my blog as nothing but a creative outlet - my hobby.  My blog began with teaching women different ways to style and dress. When I started blogging, personal style blogs weren’t that popular (this makes me sounds super old, but I’m not!) - I saw my sister with her personal style blog and stumbled across other bloggers doing the same thing.  I’m thinking, I love fashion and have a ton of clothes - I want to do this too!  My blog then turned into a place where I shared my personal style and continued to help others with dressing and styling.

Going into blogging, I didn’t put much thought into and had no real plans for it other than to be my outlet.  As my blog began to grow and my audience rapidly started growing, I became even more infatuated with blogging and dived headfirst into - committing all of my free time outside of my 9 to 5 to creating content for my blog.

As my blog began to grow, opportunities came.


I began to use my blog as a catalyst to pursue the fashion world and everything I always wanted to do.  I was already making money through blogging and partnering with brands but I also had personal goals and being a stylist was one of them.  My blog provided me with that platform to grow an audience and eventually expand my blog.


Overtime, with the help of my blog I’ve been able to:

Instruct online webinars teaching women all over the globe the in’s and out’s of how to dress

Launch my online store which sells a range of different fashion and style eBooks

Offer one-on-one styling help

And now consulting women on how to use their blog and love for fashion to build their biz


And all of the above was made possible by my blog.


My blog was the starting point to growing my online business.


If you have a blog or thinking about starting one, just realize blogging isn’t necessarily the end game for you but instead your opportunity to create your own path.


While this was not an overnight success story for me, there were many things that played a role in growing my blog into a business:


Knowing how to position your brand

We all have something unique to offer, knowing how to use that to stand out is the beginning to building your blog and online brand.  It doesn’t matter if you see someone doing something similar - I mean, who doesn’t have a blog these days? Your views aren’t necessarily the same as what the next person is doing.  That’s why it’s important to be clear on how you’re going to stand out.


Visual message

Photos captures the eye first over text.  Your brand’s visuals have to be quality photos and visually appealing.  Any and everything you share on your blog is representing your brand.  If your photos aren’t great quality, dark, blurry to messy backgrounds - that’s going to translate to your brand and the quality of what you have to offer.


Your photos should be able to resonate with your readers and beautiful enough for people to want to share them.


It’s not superficial, it’s business.  Quality content and visually appealing photos helps to market your brand.


Quality and valuable content

Using my content to market myself and help my audience with their needs.  To create content that attracts an audience, you have to know who your audience is first.  Knowing and understanding your audience is how you begin to build a relationship with, keep them coming back to converting them into a subscriber, customer or client.


These have been the three main ingredients that have contributed to turning my blog into a growing empire.


Growing Your Empire

Blogging gave me options that I may not have been afforded, or have been as successful.  I’ve always wanted to move to New York because I felt that’s where I needed to be to have a career in fashion, but there were so many reasons why I didn’t want to live in New York.  Luckily, blogging has brought fashion to me and has given me the opportunity to pursue my career in fashion.  It has allowed me the freedom to create and grow my business.


To be completely honest, I never had goals of running my own business, ever.  I would have been perfectly fine having a 9 to 5 IF it involved fashion (and I’m not talking retail).  Blogging turned me into an official business owner.


With fashion blogging, unless you plan on taking outfits for the rest of your life, it’s important to keep your goals in the forefront of everything that you’re doing.


Use your blog as that tool to build your portfolio/resume, grow an audience, build authority in your area of expertise, monetize your content and use your blog most importantly, to show people who you are and what you have to offer.


If you’re blogging, don’t just think along the lines of blogging but how to strategically use it pave your own path.


If you’re feeling inspired, motivated and contemplating how you can begin turning your blog into your biz, the best place to begin is knowing how to position your blog, identifying who your audience is and then how to create content that your audience needs.


Your blog is only the beginning!


P.S. - I offer an online course that teaches you step-by-step how to build, design and launch your fashion blog.  Full details: here.