Why You're Struggling to Create A Profitable Fashion Blog + Biz

Even with a saturated blogosphere and that feeling that everyone has a blog, online shop and/or offers a similar service than yours - you can still standout and be successful.  You don’t need to feel like you’re in competition with anyone -- but yourself.

 

No matter if you’re just starting out, have already launched your blog or at a standstill on what steps to take next, you can still turn your blog and online biz into a profitable one and grow an audience of raving readers, customers to clients.

 

Throughout this post, I’ll walk you through how skipping over one small step is causing you to run into so many different struggles plus their solution.

Struggle #1: Getting traffic to your blog

What You’re Doing:

You’re posting on your social media channels with captions along the lines of, “New post!” but other than comments and likes, you’re not seeing much traffic to your blog.

Branded Action:

You’re creating content that’ll get your audience to take action -  you know the type of content your readers want to see, what areas they need help with and they know your content is their solution.  When your readers see, “new post” - they’re excited to check out your latest post, share it with their girlfriends, tag their friends and subscribe to your newsletter so they can keep up with you.

Struggle #2: Creating content that people want to read

What You’re Doing:

You’re either inconsistent with posting,  creating content that your audience won’t benefit from and/or writing content for yourself.

Branded Action:

You understand your reader and are able to create content that connects and resonates with them, it almost feels like you’re their BFF because everything you’re writing they can relate to.  This helps create a more engaged audience and bigger community for your blog where your readers start to look at you as one of their go-to’s.  From reading your blog posts to shopping from your online store to hiring you to help them, they know the worth of your content and are willing to invest more into your blog and brand.

Struggle #3: Not knowing where to begin

What You’re Doing:

Launching your blog and seeing no results and no progress

Branded Action:

You’re unstoppable with creating content, why? You’ve taken the time to figure out exactly how your blog can help others and know how to use that to grow your blog, online biz to your audience.  You’re clear on the type of content your target audience needs, how to write to speak directly to them and you’re able to craft content that’ll help them out.  With a loyal audience and following comes growth.  

Struggle #4: Struggling with content ideas

What You’re Doing:

You’re creating content that you think your audience wants to see and feel your personal style posts are enough to draw a large audience.

Branded Action:

You know how to use your personal style photos to not only inspire others but to create content that they can apply to their every day.  Your readers and their needs are always forefront with anything you create.

Struggle #5: Inconsistent

What You’re Doing:

You’re not seeing any progress which makes you feel defeated which then leads to you posting inconsistently.

Branded Action:

Being inconsistent with blogging usually stems from not knowing what to do.  When blogging, you’re looking to grow your brand, audience to expand into  offering products and/or services - you have a goal in mind.  Tracking to get to that goal is more clear when you know how to attract an audience that needs what you’re offering.  Knowing who your audience is allows you to create content, consistently.  It’s a little harder to run out of ideas when you know what your audience wants and needs.

Struggle #6: Your goal is to inspire and help women

What You’re Doing:

You’re sharing personal style photos to show women that they can also look and feel fab and possibly sharing links to where they can shop what you’re wearing.

Branded Action:

You know your readers aren’t trying to dress exactly like you and provide them with solutions, other types of contents, content add-on’s that’ll help them to apply being more fashionable to their every day.  You’re able to be that go-to for your readers and provide them with numerous ways to education and teach them outside of just personal style photos.

Struggle #7: All women can benefit from my content

What You’re Doing:

You’re writing content for any and all females, I mean, who doesn’t want to look good, right? Anyone can benefit from your content.

Branded Action:

When targeting everyone, you typically end up targeting no one and/or seeing little results.  You’re clear on the group of women that will benefit from your content.  You’ve taken the time to understand their lifestyle to their struggles so you’re able to create content that speaks directly to them as if you were having an in-person convo with them.

 

If it’s not clear on what that “one thing” that can solve these struggles you’re running into, it’s: branding your fashion blog and biz.

 

Branding provides you with the direction on how to stand out, attract an audience, narrow down the type of content to create to growing and standing out.

 

If you’re looking to create a profitable blog, you have to know the people that can benefit from it, need it and will invest it in.

 

Define Your Fashion Brand workbook helps you to move past these struggles so you can create actionable solutions on growing your fashion blog and biz.