When you’re building, growing and running an online website, you’ll need a way for your readers and prospect customers and partners to get in touch with, that’s an obvious. Unless you plan on posting your phone number, email is the easiest form of communication.
Before, I cover how to setup your custom address, I want to address a few pointers to keep in mind when choosing your email address:
ONE | Keep it professional
Everything you do from what you’re posting, the language you use to the design and layout of your website is a reflection of you and your brand. Your email address is no different.
No one wants to send an email to email@example.com.
In my opinion, that’s a major turnoff. If I was interested in “lilsexy88’s’ services or products and saw that as their email address, I’d think twice about investing my money into someone who considers themselves as “lilsexy” or felt that was an appropriate business name to use. Save these type of email addresses’ for personal use only and avoid sharing with the general public or using for business purposes.
TWO | Avoid using numbers or special characters
You don’t want to confuse your audience or those trying to get in touch with you with a email address, such as, firstname.lastname@example.org.
Is that a zero or an O? Sometimes characters and fonts show differently across different browsers, so that prospect that’s interested in investing $400 into your online course but has questions first reaches out, will never get a response back from you because she confused your ‘0’ with the letter instead of the number. There goes a missed opportunity.
THREE | Keep it simple
If you have a brand name or first name that could easily be misspelled, consider using a general email name instead that you post.
My name, Ashleigh, is not necessarily the way most people think to spell Ashley, so I don’t lead with an email address using my first name. Instead, hi@domainname, hello@domainame, or info@domainname is an easier email address where you don’t create confusion.
It’s the little things and details that count!
Setting Up Your Custom Domain
Typically when you purchase your custom domain name you’re given the option to also set up your custom email address; for example - email@example.com. I’ve personally never taken this route for the simple fact that I don’t prefer the setup and interface you use with it.
Why make things extra or complicated when it doesn’t have to be that way? I’ve always used Google for my custom domain names and never ran into any issues.
Here’s how to set it up:
ONE | Visit the Google Apps for Work website here.
TWO | Start your free trial and enter the requested information.
THREE | Select ‘Use A Domain Name I Have Already Purchased’ option and enter your domain name that you want to use.
FIVE | The following steps require a little coding, nothing super hard! This is to help verify that it is your actual domain name. Copy the provided meta tag and head to your WordPress dashboard.
SIX | Once in WordPress, go to Appearance > Editor > Locate ‘<head>’ underneath Templates on the right side of your screen - it can also read as ‘header php’ or ‘Theme Header’
SEVEN | Underneath <head> paste your meta tag under <head> and before <body> then save and exit out.
EIGHT | Complete the verification process by selecting, “I added the meta tag to my homepage” and then click verify.
Keep in mind, since this is a trial period, you will have to pay $5 per user once your trial period is over.
Connecting Your Domain Name to Google
Once you have completed the above steps and verified your domain name, you can now head over to Google to open up your email address.
ONE | Head to Google
TWO | Select Create Account
THREE | Enter your email address and enter in your account information
FOUR | Once you’ve completed your setup, you can now access your Google Console from this account to view all account information, this is also where you can add in more users should you ever need to later down the line.
To access your console:
Once you’ve connected your email address to Google and are inside your account, select the tool icon drop down menu > manage domain > then you’ll access your admin console.
Many small steps but nothing too difficult! If you have any questions about completing any of these steps, feel free to leave a comment!