Is launching a website necessary to show off your style or if you’re interested in launching a fashion business? With social media at our disposal, do you even need a website?
Social media is so convenient to use, you don’t have to worry about running, creating, designing, or maintaining a website. All you need to do is post a photo or some text and you can start building awareness or showcasing your talents.
Social media is an easier approach to take vs struggling to figure out how to get a website up and running. So, this sounds like a no brainer, right?
This is where I see so many people making a mistake, by using social media only to promote and market themselves. Don’t get me wrong, starting out on social media is fine, but if you’re only relying on social media, you could be potentially hurting yourself.
Hurting Your Brand
Why is that? Social media is unpredictable. Things are always going to change, you won’t know what they are or when they’ll happen, you have no control over what is going to happen.
First, lets take this algorithm change that a lot of platforms have implemented, these platforms are showing you things they THINK you want to see vs the accounts you’re actually following. So majority of the time people who are invested and already following you are no longer seeing your posts in their feeds. So, your marketing to only a small percentage of those that are actually following you.
Second, what if people want to know more about you? They’ve been following you or new to your account, they love your style and/or see that you offer a service. The first thing they’ll want to do is go to your website to get to know more about you, browse your work and see what you have to offer. If you don’t have a website, how can they do that? Posting contact info and a brief sentence in your profile, isn’t enough. If someone is interested in working with you, they’re not necessarily going to jump at the chance just because you have it mentioned in your profile, without having a website for them to learn more about you and how you operate.
Third, if social media disappeared tomorrow, then so would your business and all of those people who were following you.
With a website, you have full control
Your website is your opportunity to sell yourself and show off your talents. Social media is only a snippet of what readers can expect on your site. Without a website, how can you expect to operate and run a business? You can’t run one from social media.
You can’t cut corners if you’re looking to start a business or launch a website. Operating solely on social media is cutting corners and leaving money and opportunities on the table. Social media without a website = missed opportunities.
Do you need social media if you’re looking to launch a website?
Yes, social media gives you the chance to update your readers daily, build trust, attract an audience, to marketing yourself then lead them to your site and convert those interested into loyal readers, and/or customers.
Launching your fashion website/blog is nothing short of a balancing act - from maintaining your site to stay current and running your social media channels, there is always something you're suppose to be doing!
To keep you focused and organized, you'll need a plan. Instead of spreading yourself thin and trying to do everything and be on everything, you'll want to know how to use and maximize each platform to what to post. Launch Your Fashion Website online course is telling you how to set up yourself up on each platform, what to post, how to market yourself to how to monetize your content.
Read the full course details: HERE.