Posting on Social Media Isn’t Enough to Grow Your Fashion Blog & Business

Creating a new blog post and then posting on your social media channels isn’t necessarily the key to growing your fashion blog and business.


You’re thinking all you need to do after each post is let your followers know that you have a new post and the traffic will come, your audience will grow and sales will come flying in.


If only it were that easy.


Ask yourself -- how often do you go running off to a blog when one of your fave IG’ers says there’s a new post?  Do you immediately drop what you’re doing to read it? Or, are you quickly skimming through to see how to shop what they’re wearing and skipping over what they’ve wrote?


Social media has created a way for people to be more lazy and think they have no need to visit blogs because you’re sharing your latest on your social media pages.  So, you have to have a stronger strategy if you want an audience to take action and invest in your blog.


Throughout this post, I’m going to break down what you need to be doing if you’re looking to see results.


Target Your Audience

 If you have no idea who your target audience is, in a way, you’re free-balling it - posting and hoping that’ll it be a hit.  You’re creating content that you have no idea if people are even going to read and care about.


Effective content writing evokes an emotion within your readers and/or has them take action.


It’ll be much harder for you to write content that connects with your audience when you have no idea who you’re writing for.


Create Content That People Care About

 As much as you’d love to think your blog is all about you, it’s not.  If you want your blog to attract an audience you have to give them what they want and content that helps them.


If you’re thinking, “How do I am suppose to know this?”


It goes back to defining your brand and how it’ll help your target audience.


Getting your reader to take an action; such as, subscribing to your newsletter, shopping with you, sharing your content with others to keep them coming back for each post -- you have to know what they want.


Building A Relationship

 Having followers on social media is awesome but keeping in mind that you don’t own social media should it just disappear -- which I doubt will ever happen, but you never know! Having a way to keep in touch with your audience outside of social media and keep that conversation going is one of the best ways to build a stronger connection with those that are invested in your blog and business.


Focus on building an email list.


Automate Your Hustle

Juggling your 9 to 5, day-to-day and social life on top of trying to grow your blog and online business seems like a handful to say, right?


It’s extremely difficult trying to do it all without having a system in place and feeling the need to constantly be at your computer to get work done.


While you’re at work, dropping your kids off at practice, having a drink with girlfriends to being on the beach -- your blog and business should still be running while you’re not physically at your desk.


Those blog posts you’ve spent time creating, new eyeballs are getting in front of it on a regular.

Those blog posts that your audience needs, is turning your readers into subscribers.

You’re getting your products and services in front of the right audience -- the people that will invest with you.

Your emails are automated so you can continue to share valuable content with your audience and continue to build that relationship with them.

You’re no longer struggling trying to decide how to target and attract the right audience.


No matter how busy your schedule is, you have a system in place that is working to grow your blog and online business.


With a set of workbooks, actionable steps, how to video’s and 30 days of mentoring -- you’ll be able to start seeing actual results and start growing your blog and business bigger than you have imagined.


In Boss Babe 2.0 sessions, I’m teaching you how to make this happen.


Click here to sign up and grab your spot here

Setting Up Systems to Grow Your Audience and Email List

Juggling a 9 to 5, your day-to-day on top of trying to grow your blog and online biz seems to be an ongoing struggle that’s producing little results and has you feeling like you’re getting absolutely nowhere.


Whether you’re looking to grow your audience, launch your blog to increase sales for your online store - you need a system in place that’ll allow your blog and biz to grow without you always having to be glued to your computer.  A system that’ll save you time, allow you to get more work done and create results.


Imagine your blog and biz being able to operate on it’s own so you’re able to focus on other aspects of growing your biz.  

This post is going to teach you how to set up your blog and biz to run on autopilot.

Batching Your Content

First things first, you need to have content in place that you want to share with your audience.  Batching your content allows you to focus on ONE task at a time vs trying to jump from one task to the next within one day - this system (yes, it’s a system!) helps you to get more work done, quicker.


Instead of focusing on writing, designing, editing photos to creating marketing promo’s in one day, pick one task and allow that to be your only task for the day.


You’ll be able to completely cross an item off your list vs leaving incompleted tasks on your to-do list that keep being rolled over to the next day to week until it’s completed.


Related Posts: How To Create Content For Your Audience



It’ll be harder to grow your blog and biz by always focusing on the now, right? Putting a system in place where you can plan ahead and still be able to grow your audience is how you’ll be able to scale your business.


I’m pretty sure a lot of items on your to-do list are things that can be automated where you’re able to create the work in advance and put a system in place so your content is pushed out automatically on a schedule that you’ve set.


Getting your content in front of an audience that engages in your content is key to growing your biz and I’m not talking about social media followers - but an email list.


Related Posts: Why You Should Build An Email List


Using your blog and posts to create opt in’s for your readers helps to boost your email list and allows you the opportunity to start an ongoing conversation with them.


If you’re looking to create an engaged audience, you have to continue to push out valuable content and automating your emails helps to get this done.


Related Posts: What To Send A Reader When They Opt In


Learn how to setup your email automation step-by-step: HERE


Systemize + Scale

Something as simple as batching your content, creating ahead and automating your workflow can really do numbers in terms of growing your audience and helping to get your content in front of your target audience.


Create a schedule where you’re able to batch your days, plan ahead and really start seeing better results.


I didn’t always follow this system and continued to feel like I was going in circles and getting nothing accomplished.  It honestly wasn’t until I started batching my content and automating my emails is where I saw real growth in my mail list and business.


While batching seems like a lot of work, it helps you to save time and make your workload more manageable.


Implementing systems has helped me scale and grow my blog and biz.


Creating Your System

What does your work entail? How many hours do you spend editing photos, shooting, setting up newsletters to laying out and creating your blog posts?


What tasks seem to be more time consuming? What tasks involve even smaller tasks?


Here is a simple process that’ll help you to focus on batching and automating:


  1. List out your tasks that you do on a regular basis for your blog and biz?

  2. Breakdown each task into smaller tasks? What does it take for you to complete each one?

  3. Create a schedule where you can batch each task

  4. Create your blog post opt in’s

  5. Setup your email automation


And see your email list begin to grow!


One of the best things about blog post opt in’s is that blog post can never grow old, you’ll always be able to market those posts and continue to send traffic to your site and get readers to opt in - then the conversation begins.


Click here to learn how to setup your email automation


Related Posts:

Why You Should Build An Email List

How To Use Social Media To Grow Your Email List

How To Create Content for Your Audience

How To Use Social Media to Grow Your Email List

Do you ever wonder how you can boost your traffic and grow your email list?


While having followers on social media platforms is awesome, this doesn’t always mean your followers visit your blog and invest in your content.


Have you ever wanted to grow your blog?

Grow your audience?

Sell a product?

Offer a service?

Well, building an email list is the best way to start weeding through your followers and getting in front of those people who are in need of what you offer and would love to spend time browsing through your posts and investing time into your blog and biz.


Just imagine: you’ve been searching high and low for the perfect pair of pumps to add to your wardrobe and can’t seem to find them.


You’re scrolling IG and see: Have you been searching for the perfect pump but struggling to find your perfect match? Head over to my blog to download my shopping guide filled with pumps to shop that are all under $150!


You: It’s almost like this person you’re following knew what you’re struggling with because that caption is speaking directly to you! You hit that link in the bio to get your download - hey it doesn’t cost anything, right? So why the hell not.  You’re hoping you’ll be able to find your match in this shopping guide so you opt in for the download.


What just happened here?


#1 The blogger knows their audience: they struggle with finding fashionable and affordable pieces

#2 Created free content and download that’ll help their audience

#3 Provided their audience with a solution

#4 Market their content on their social media channels with a call to action

#5 Increased traffic to their site

#6 Collected an email address


Providing your audience with VALUABLE, QUALITY and FREE content is an easy way to start growing your audience and ahem.. Your mail list!


What is a content add on?

It’s basically an add on to what you’ve covered in that specific post.  It provides your reader with an extension of that topic that they can benefit from.  It’s a way for you to showcase your skills even more, give readers a glimpse to the quality of your content (which is extremely beneficial if you have a product or offer a service) and start an ongoing conversation with them.


It requires you to create additional content, yes.  But giving away freebies is a great way to position yourself as an expert in what you’re offering and allows you to build a relationship with your readers.  You want to make sure you’re putting out your best and really selling yourself.


Related post: Why You Should Build An Email List | How To Use Your Blog to Boost Online Sales


In Email Automation: Grow Your Audience on Autopilot I walk you through how to set up these automated emails so that when a reader does opt in, you don’t have to physically be at your computer to send it to them - it’s sent automatically // click here for Email Automation workbook

Below are ten things you can offer to get your readers to click that OPT IN button!

#1 Step-by-step guide

#2 eBook

#3 Writeable worksheet

#4 Free webinar training

#5 Free membership access to free content

#6 Access to exclusive video

#7 How To style guides

#8 How to video tutorials

#9 Podcast

#10 Workbook

Give your audience a reason to visit your blog, use your content to hook them, use your opt in’s to grow your email list.

Click here to order Email Automation: Grow Your Audience On Autopilot

How To Use Your Fashion Blog to Boost Your Online Sales

You have an online store or you’re in the processing of launching it, what are some of the top to-do items on your list:


  1. Having product

  2. Setting up your e-commerce store

  3. Product photos


You figure once you launch your store you can begin promoting your biz and the sales will come.

However, you’re overlooking one major component to launching and growing your online business.

Building A Relationship With Your Customers

You’re a new business, you might not have a huge following and no one really knows who you are and what you’re about - which is totally normal and where we all start.


Which means people may not jump at the chance to spend money with you just because you say you’re now open for business and tell them how amazing your products are.


They don’t know you.  They have no reason to trust what you say.  And they don’t know the quality of what you offer.


The best place to begin building a relationship with potential customers isn’t necessarily asking for money, instead, give them the chance to get to know you - and you can do this by providing them with content, free content.


Building Your Online Presence

Having a blog in addition to your business will allow your customers that chance to get to know you better, get more familiar with your brand and the quality of what you offer.


Creating content throughout the week will not only help to build your readers trust but it allows you the opportunity to constantly produce content that promotes your products.


In Attract + Grow Your Audience workbook, I walk you through different ideas on how to use your blog to promote your product and service // click here for Attract + Grow Your Audience workbook


Have you ever stumbled across an online shop that's new to you that has pieces that’d you loved to purchase, but you’re a little hesitant to checkout because you’re not familiar with this brand? You have no idea on what to expect, if you do place an order and there is an issue - will it take weeks for someone to respond to you, or will they even respond, will it take forever to ship to what's the quality of their merchandise.


Sometimes, it’s not a gamble worth taking for some.


Even if the product is $9.99, having these doubts often lead to more abandoned carts than actual sales.


Using Your Blog to Boost Sales

I started out just blogging and sharing personal style posts, I didn’t have a product and I didn’t offer a service.  Over the years, I grew an engaged audience, interacted with them and began to understand my readers needs a lot more.  This lead to creating products for sale and launching my online store.


I already had an audience, my audience was familiar with what I offer and I’ve been able to gain their trust and build a relationship with them by continuing to consistently provide new content each week.


When I made that decision to launch my online store with digital products, I knew there was a need for them and having that relationship with my audience lead to a 5 figure launch within my first month of launching my online store.


While I already had an audience when I launched, it’s important that you have an audience that loves your brand and where the conversation isn’t always asking them to spend money with you.


You have to show your value, provide them with it in order to see results.


A relationship where you’re always putting your hand out asking for money won’t be a long lasting one.


With any online retailer/store, it’s a gamble when you’re purchasing - you can’t physically see, feel or try on the product; all you have to go on is the reputation of the brand and the quality of what they’re offering.


Your audience needs time to feel more comfortable with shopping with you and having a blog allows you the opportunity to do that.


Grow Your Email List

Another benefit to having a blog to build a relationship and promote your product is providing your audience with content that shows you off but it’s another way to capitalize on building an email list where you can keep the conversation going.


When you have an online store, having an email list full of people who are familiar with your brand - is gold.


Just think about when you do launch a new product, new arrivals to a new sale - you already have a list of people who are more likely to invest and shop with you.



They’ve had the chance to see what your brand offers and what you’re about.  By keeping the conversation going and continuing to share valuable content with them, they trust that what you offer is worth it.  If the free stuff is this good, then they can only imagine what type of content they’ll get if they pay.


Related Posts: How To Use Social Media to Grow Email List | Why You Should Build An Email List


If you’re finding yourself stuck on how to grow your online shop, do your business a favor and add on a blog - every online store needs a blog these days.  Lead with the value of your brand vs leading with give me your money.  Making money from your online store is the end goal but there a steps to take first before you can really start seeing consistent income - building that relationship with your readers and potential customers.


Not sure on how to start a blog and how to use it promote your products?

Check out this course here

Do you already have a blog but have no idea on how to create content to promote your products?

Check out this workbook here

How To Launch Your Fashion Blog to An Audience

So, you’ve made the decision to start your fashion blog.  Woohoo!


You’re excited to start this new journey but as excited as you are, you have no idea on what to do, how to do it and where to begin.


To your surprise, step one isn’t designing and laying out your website.

These days it seems like everyone has a blog - if you’re looking to stand out and grow an audience from the beginning - this post is for you!

These two steps that I’m going to cover, majority skip over and rush right into launching.  Shortly after launching, they find themselves stuck, struggling to create content and seeing little results.


This will help you avoid hitting in the wall and bringing you back to that same feeling of not knowing what to do.


Position Your Brand to Stand Out

There are new fashion blogs being born each day with many of them offering similar content - sharing their personal style, offering a product and/or offering a similar service.


You know what? That’s ok.


This in no way means, you’re never going to make it because there are so many offering what you want to do already.


This only means, you have to know exactly how what you’re offering is different and how you’re going to use that to position your blog and brand to stand out (click here for workbook)


What the next person is doing isn’t necessarily the same way you’d approach it and/or have the same view on it - it’s not a competitive nature, it’s more about focusing on how you’re going to stand out and draw a crowd.


Breakdown how your fabulous skills and outlook on fashion is going to set your blog apart, here.


This will help your readers identify with what you do and what you offer.  When your audience is able to relate with your blog, that’s how you begin attracting your crew.


Start Gathering Your Troops

While you’re knee-deep in the planning process and on the road to launching your blog, you can be taking advantage of your social media followers and start converting them to subscribers.


Followers are nice to have, subscribers are even better.  


As much as you want your blog to be a lot about you and your interests, you also want to attract an audience that feels the same way.  You can’t assume just because you like it, it’ll resonate with your readers.


Getting a handle on what your readers are interested in, where they struggle when it comes to what you offer to what moves them is how you begin growing an engaged audience that truly supports and invests in your blog.


If your content is able to help them with their struggles, you’ve found yourself a loyal follower.


Let's say your blog helps to teach women how to look fashionable on the job, you can use this to start creating content now and building your email list before your blog goes live.


Related post: Why You Should Build A Email List

Creating Content Before You Launch

Since you’re not exactly sure who your social media followers are and their interests, creating content for them before you launch is nothing short of trial and error - this is the perfect time to gauge your followers level of interest in the content you plan on offering and start attracting the ones that can benefit from it by providing them with exclusive content that is shared only to those that opt in AKA give you their email address to receive this content.


This will give you a better idea of who your followers are and understanding their needs - this is key to growing your blog and biz.


Related posts: How To Use Your Fashion Blog to Grow Your Empire

Setting Up Coming Soon Page

The best way to create this opt in is:


  1. Creating the content (Related posts: What To Send Your Readers)

  2. Setting up your coming soon page which will display your blog name and a sign up form

  3. Set up your email account (which is free, by the way! Start: here)

  4. Setup and customize your coming soon page

  5. Share your content on your social media channels to get your readers to opt in

  6. Track how many followers opt in


I suggest offering at least two different opt in’s, different topics but all relatable to see how your followers respond.


Going back to the previous example, let’s say your two opt in’s are:


  1. 10 pieces to add to your work wardrobe

  2. 10 ways to transition your outfit from work to a night out


You’ll be able to track which opt in draws more subscribers.  This will help you to craft your content strategy.  Let says more people subscribed to #2, this tells you your readers need help with how to style their work pieces outside of the office.  Light bulb goes off for you and this will help you to create more content that your audience is interested in.


Primp & Prep workbook (click here for workbook) walks you step-by-step to setting up and customizing your coming soon page, setting up your opt in, 45 different opt in ideas to offer your followers plus a tracker to track your sign ups!


Grab your copy: here


Launching to an audience

Putting in the work before you launch leads to a more successful launch with a better response - why? Because you already have an audience of readers who are interested in what your blog offers.


Your email list is patiently waiting for you to let them know your blog is live so they can begin reading and sharing your content.


Who doesn’t want to launch to an audience?!

Grab your copy of my Primp & Prep workbook so you can make this happen! Click here to begin.

How To Use Your Fashion Blog To Grow Your Empire

I started blogging over 6 years ago, at the time I had a 9 to 5 job and looked at my blog as nothing but a creative outlet - my hobby.  My blog began with teaching women different ways to style and dress. When I started blogging, personal style blogs weren’t that popular (this makes me sounds super old, but I’m not!) - I saw my sister with her personal style blog and stumbled across other bloggers doing the same thing.  I’m thinking, I love fashion and have a ton of clothes - I want to do this too!  My blog then turned into a place where I shared my personal style and continued to help others with dressing and styling.

Going into blogging, I didn’t put much thought into and had no real plans for it other than to be my outlet.  As my blog began to grow and my audience rapidly started growing, I became even more infatuated with blogging and dived headfirst into - committing all of my free time outside of my 9 to 5 to creating content for my blog.

As my blog began to grow, opportunities came.


I began to use my blog as a catalyst to pursue the fashion world and everything I always wanted to do.  I was already making money through blogging and partnering with brands but I also had personal goals and being a stylist was one of them.  My blog provided me with that platform to grow an audience and eventually expand my blog.


Overtime, with the help of my blog I’ve been able to:

Instruct online webinars teaching women all over the globe the in’s and out’s of how to dress

Launch my online store which sells a range of different fashion and style eBooks

Offer one-on-one styling help

And now consulting women on how to use their blog and love for fashion to build their biz


And all of the above was made possible by my blog.


My blog was the starting point to growing my online business.


If you have a blog or thinking about starting one, just realize blogging isn’t necessarily the end game for you but instead your opportunity to create your own path.


While this was not an overnight success story for me, there were many things that played a role in growing my blog into a business:


Knowing how to position your brand

We all have something unique to offer, knowing how to use that to stand out is the beginning to building your blog and online brand.  It doesn’t matter if you see someone doing something similar - I mean, who doesn’t have a blog these days? Your views aren’t necessarily the same as what the next person is doing.  That’s why it’s important to be clear on how you’re going to stand out.


Visual message

Photos captures the eye first over text.  Your brand’s visuals have to be quality photos and visually appealing.  Any and everything you share on your blog is representing your brand.  If your photos aren’t great quality, dark, blurry to messy backgrounds - that’s going to translate to your brand and the quality of what you have to offer.


Your photos should be able to resonate with your readers and beautiful enough for people to want to share them.


It’s not superficial, it’s business.  Quality content and visually appealing photos helps to market your brand.


Quality and valuable content

Using my content to market myself and help my audience with their needs.  To create content that attracts an audience, you have to know who your audience is first.  Knowing and understanding your audience is how you begin to build a relationship with, keep them coming back to converting them into a subscriber, customer or client.


These have been the three main ingredients that have contributed to turning my blog into a growing empire.


Growing Your Empire

Blogging gave me options that I may not have been afforded, or have been as successful.  I’ve always wanted to move to New York because I felt that’s where I needed to be to have a career in fashion, but there were so many reasons why I didn’t want to live in New York.  Luckily, blogging has brought fashion to me and has given me the opportunity to pursue my career in fashion.  It has allowed me the freedom to create and grow my business.


To be completely honest, I never had goals of running my own business, ever.  I would have been perfectly fine having a 9 to 5 IF it involved fashion (and I’m not talking retail).  Blogging turned me into an official business owner.


With fashion blogging, unless you plan on taking outfits for the rest of your life, it’s important to keep your goals in the forefront of everything that you’re doing.


Use your blog as that tool to build your portfolio/resume, grow an audience, build authority in your area of expertise, monetize your content and use your blog most importantly, to show people who you are and what you have to offer.


If you’re blogging, don’t just think along the lines of blogging but how to strategically use it pave your own path.


If you’re feeling inspired, motivated and contemplating how you can begin turning your blog into your biz, the best place to begin is knowing how to position your blog, identifying who your audience is and then how to create content that your audience needs.


Your blog is only the beginning!


P.S. - I offer an online course that teaches you step-by-step how to build, design and launch your fashion blog.  Full details: here.

Why You're Struggling to Create A Profitable Fashion Blog + Biz

Even with a saturated blogosphere and that feeling that everyone has a blog, online shop and/or offers a similar service than yours - you can still standout and be successful.  You don’t need to feel like you’re in competition with anyone -- but yourself.


No matter if you’re just starting out, have already launched your blog or at a standstill on what steps to take next, you can still turn your blog and online biz into a profitable one and grow an audience of raving readers, customers to clients.


Throughout this post, I’ll walk you through how skipping over one small step is causing you to run into so many different struggles plus their solution.

Struggle #1: Getting traffic to your blog

What You’re Doing:

You’re posting on your social media channels with captions along the lines of, “New post!” but other than comments and likes, you’re not seeing much traffic to your blog.

Branded Action:

You’re creating content that’ll get your audience to take action -  you know the type of content your readers want to see, what areas they need help with and they know your content is their solution.  When your readers see, “new post” - they’re excited to check out your latest post, share it with their girlfriends, tag their friends and subscribe to your newsletter so they can keep up with you.

Struggle #2: Creating content that people want to read

What You’re Doing:

You’re either inconsistent with posting,  creating content that your audience won’t benefit from and/or writing content for yourself.

Branded Action:

You understand your reader and are able to create content that connects and resonates with them, it almost feels like you’re their BFF because everything you’re writing they can relate to.  This helps create a more engaged audience and bigger community for your blog where your readers start to look at you as one of their go-to’s.  From reading your blog posts to shopping from your online store to hiring you to help them, they know the worth of your content and are willing to invest more into your blog and brand.

Struggle #3: Not knowing where to begin

What You’re Doing:

Launching your blog and seeing no results and no progress

Branded Action:

You’re unstoppable with creating content, why? You’ve taken the time to figure out exactly how your blog can help others and know how to use that to grow your blog, online biz to your audience.  You’re clear on the type of content your target audience needs, how to write to speak directly to them and you’re able to craft content that’ll help them out.  With a loyal audience and following comes growth.  

Struggle #4: Struggling with content ideas

What You’re Doing:

You’re creating content that you think your audience wants to see and feel your personal style posts are enough to draw a large audience.

Branded Action:

You know how to use your personal style photos to not only inspire others but to create content that they can apply to their every day.  Your readers and their needs are always forefront with anything you create.

Struggle #5: Inconsistent

What You’re Doing:

You’re not seeing any progress which makes you feel defeated which then leads to you posting inconsistently.

Branded Action:

Being inconsistent with blogging usually stems from not knowing what to do.  When blogging, you’re looking to grow your brand, audience to expand into  offering products and/or services - you have a goal in mind.  Tracking to get to that goal is more clear when you know how to attract an audience that needs what you’re offering.  Knowing who your audience is allows you to create content, consistently.  It’s a little harder to run out of ideas when you know what your audience wants and needs.

Struggle #6: Your goal is to inspire and help women

What You’re Doing:

You’re sharing personal style photos to show women that they can also look and feel fab and possibly sharing links to where they can shop what you’re wearing.

Branded Action:

You know your readers aren’t trying to dress exactly like you and provide them with solutions, other types of contents, content add-on’s that’ll help them to apply being more fashionable to their every day.  You’re able to be that go-to for your readers and provide them with numerous ways to education and teach them outside of just personal style photos.

Struggle #7: All women can benefit from my content

What You’re Doing:

You’re writing content for any and all females, I mean, who doesn’t want to look good, right? Anyone can benefit from your content.

Branded Action:

When targeting everyone, you typically end up targeting no one and/or seeing little results.  You’re clear on the group of women that will benefit from your content.  You’ve taken the time to understand their lifestyle to their struggles so you’re able to create content that speaks directly to them as if you were having an in-person convo with them.


If it’s not clear on what that “one thing” that can solve these struggles you’re running into, it’s: branding your fashion blog and biz.


Branding provides you with the direction on how to stand out, attract an audience, narrow down the type of content to create to growing and standing out.


If you’re looking to create a profitable blog, you have to know the people that can benefit from it, need it and will invest it in.


Define Your Fashion Brand workbook helps you to move past these struggles so you can create actionable solutions on growing your fashion blog and biz.

How To: Create Content That Attracts An Audience

Do you ever get that feeling that you’re blogging to no one?


You’re thinking I have a following on my social media platforms but you’re still not seeing any results.




Are you finding yourself stuck and at a standstill when creating content because you have no idea on what to talk about?


The feeling of you’re getting nowhere has you second guessing whether this blogging thing is for you, or not.

If you’re reading this: don’t give up! All you need is a process that’ll help you crank out content that’ll send readers flocking to your blog.  This post is going to tell you exactly how to get that done.


Narrowing Down Your Focus

Your blog needs a focus.  Why? If you want your readers to be able to identify with what you’re doing and what your blog offers - then you have to be consistent with the type of content you share.


You don’t want to be jumping around from one topic to the next.  If your blog is all over the place, that’s exactly how it’s going to translate to someone visiting your website.  If a reader is confused on what you do and share, 9 times out of 10 they’re not going to come back.


Be clear on how you want someone to identify you.  Do you want to be known as the go-to for all things fashion? The go-to for all things beauty? The go-to for how to cook?


When someone thinks of your brand: what do you want to pop up in their mind?


Related Posts: How To: Narrow Down Your Niche and Focus


Identifying Your Audience

It’s very easy to get caught up in writing your blog posts for yourself; however, unless you plan on being the only person who reads your blog you need to keep others in mind.


Yes, I get it - it’s your blog and you should write about whatever you want to write about.


That is so true.


However, if you want people to care about what you’re writing, invest into your brand and keeping coming back for more - you need to share valuable content with them that they can relate to.


Let’s say your focus is fashion and beauty, you’re aiming to inspire and help other women look and feel good through their choice in fashion and all things beauty by sharing different tips on how to pull off certain styles to different trends.  Not only are you educating them on different products but also sharing and suggesting things for them to invest in.


If this is your focus yet you’re blogging about everything you did over the weekend to what you had for breakfast in one post, talking about fashion in the next post then another random topic in the following post - you start to create confusion, your readers don’t know what to expect from you and when they can expect to read those valuable tips that they need.  Which only leads to them no longer visiting your website.


If you want to build and grow an engaged audience, write content for THEM.


Pinpointing What Your Audience Wants and Needs

Nailing down this information is like cracking a code.


To pull this off you gotta be a mind-reader.. seriously.


You have to know exactly what your ideal audience faces when it comes to your focus and area of expertise so you can craft content that’ll help solve their problems and make their life easier and more enjoyable.


Content that helps to solve someone’s problems is how you begin connecting with your audience.


Just think if you’re struggling to pull off how to create the winged-eyeliner look and the person you’re following on social media posts something saying - “In today’s post, I’m teaching you 5 different ways to pull off the winged-eyeliner look.” What are you going to do? Run, not walk to their site to see how you can pull it off.


Something you’ve been struggling with for so long, you’re finally getting the solution.  And while they’re on your site they may be so interested in your post, they begin to go through more posts, subscribe to your newsletter, check your about me page because they like what they’re seeing, etc.


Create content that helps your audience.


Related Product: If you’re struggling with identifying who your target audience is and how to breakdown their needs, check out: Define Your Fashion Brand workbook.


Crafting Your Content Strategy

Once you’ve cracked that code and know what your audience is struggling with, it’s go time.


You can grow an audience but numbers only matter when it’s the right audience - readers that benefit from your advice and content and those that are in need of your products or services.


To help you break down how to write out your content that attracts and hooks your target audience, I share a step-by-step process to crafting your content ideas, laying out your posts, opt in topic ideas to how to use your blog to grow your audience and help promote your products and services in Attract + Grow Your Audience workbook bundle.


This workbook bundle shows you how to create content, hook your audience and how to pitch them and move them to take action.


Click here to read more on Attract + Grow Your Audience workbook bundle

Why You Should Build An Email List

Chasing likes and comments seem to be more popular than focusing on long term results.  Just because a follower likes or comments on one of your photos doesn’t necessarily mean they’re visiting your blog.


A few years ago, this was ok, email lists for bloggers wasn’t something you really needed to focus on.  Today, things are totally different.


This post I’m uncovering why you need to hop on this bandwagon and stop depending so much on Instagram and other social platforms as your only way to get in front of an audience.

You have total control over an email list

Social media is a great way to attract new followers, clients to customers.  If you have a website, I highly recommend using social media platforms as an extension of your brand and to market yourself and engage with your audience.  Social media is a must-have, that’s a no brainer.


However, you don’t have control over it.


As I’m writing this post, Instagram is currently down, when you log onto the app you’re greeted with, “Couldn’t Refresh” and a blank white screen.  You can’t call your hosting company saying, “Hey, my website’s down, can you help me?” and problem solved.  You’re literally shit out of luck and it’s a waiting game until it’s back up (for those who depend so heavily on Instagram).


Now just imagine if it completely disappeared and there was no more Instagram, Twitter, Pinterest or Facebook.  What would that mean for your blog and business? That was your only place for you to connect with your readers then all of a sudden it’s gone.  You’re back to the drawing board and starting from scratch.


You don’t own any of these platforms, so you basically have to fall in line with anything that they do and any change they implement.  And if you don’t like it, then too bad.  You don’t have any control of that.


You noticed how a lot of these platforms have flipped the script with their algorithm feeds, only showing you what they think you want to see or moving to pay to play platform.  Why place so much of running your blog and business in someone’s hands?


Email subscribers are more likely to invest in you

Your blog is a great platform to market your product or service.  Those on your email list are obviously a fan of your brand, or they wouldn’t have given you their email address, they trust that you’re going to provide valuable content to those on your email list and they want to be apart of that.


Should you ever decide to offer a product or service, these people will be more likely to invest and shop with you vs some random reader new to your website or a new follower on your social media page.


Why? Your subscribers are familiar with your brand, what you offer, the quality of it and they trust that you’re going to deliver.  Someone who is new to your blog or social media page may be a little reluctant to spend money with you for the simple reason that they don’t know or trust you.


An engaged audience (your email list) will always trump those followers who don’t invest in you and just follow to follow.


Best way to communicate with your audience

Sure, people will browse their social media feeds but again with the algorithm changes going on, you can’t be 100% certain that your posts are actually going to show up on the feeds of those following you.  What you do know is when you send an email, your email will be delivered and the subscriber can view it.


What happens if you post your latest announcement on Twitter and your followers aren’t logged on Twitter that very second to see your tweet, after a few minutes that post is now at the bottom of their feeds and they may not even see it.


Even with a busy day-to-day, your subscriber will be able to view your email on their time when it’s convenient for them and guess what, the email will still be in their inbox.


Should you get started on building your email list?


If you’re running a blog and/or business, yes.  If you’re blogging just to blog and have no plans on launching a product, service or monetizing your content, then an email list might not prove to be beneficial for you.


Building an engaged audience is key to growing your blog and business.  In my opinion, a new subscriber is just as great as a new sale - your content has moved someone to take action and make them want to invest a little more in what you have to offer.


There are several email service providers to use, I personally use Mailchimp and have experimented with others but I’m happiest with Mailchimp and their customer support.  You can start your free account, here.

Related Posts: How To Grow An Audience

Why No One Is Visiting Your Blog

One of the toughest parts to running a blog, especially when you’re just launching, is getting people to read your content and keep them coming back.  There will be people who come across your site and don’t vibe with your content which could be because of a few things - they don’t have a need for your offer to they don’t understand what you have to offer.  And that’s totally fine you can’t appease to everyone and expect everyone to think they should love your brand, as much as you do.


Wouldn’t you rather have an audience of people who engage with your content than those silent followers who could care less what you’re doing? Uhhh, for sure.


You often hear, “ideal audience,” or “target market” and may have no idea what that is and how that applies to why no one is reading your blog, let alone how to reach them.

So, if you’re feeling like you’re blogging to yourself, your mom and friends and have no clue on how to get people to read your content then this post is for you.


You’re not being clear on what you offer

Your offer simply means, how can you help those reading through your content.  If there’s no benefit to a reader, why should they read through your content.  Aside from seeing the photos you post on your social media channels, they see no need on visiting your website to actually read through your posts.  People need a reason to dig through your content.  Basically, what’s in it for them? It’s easy to inspire people through visuals but do they really need to go to your website for that when you’re sharing on your social media pages?


Everyone has something to offer; whether that be your outlook on fashion, insane styling tips that’ll help those that struggle with getting dressed, DIY’er, unique products that you offer to a service that you know can be helpful to so many people.


You have something unique to offer but you’re not using that to your advantage.


It’ll be harder for people to engage with your content when you’re writing only 2-3 sentences, offering vague and brief tips, you’re not clear and your content isn’t valuable.  You want your audience to feel that your content is so good, they keep checking for you just to see the latest post.


When you’re writing a post, ask yourself:

  1. What is the goal of this post?
  2. Who is this post for?
  3. What action should my audience take?


You’re inconsistent

Getting traffic to your website can be a struggle on it’s own, being inconsistent is only making it 10x harder for you.  Your audience has no personal connection with you, majority of the people visiting your website are not your real-life friends, so in order to build a relationship with them you need to prove yourself.  You can’t go hard with pushing out new and valuable content, disappear for a few weeks and then get back to it and expect these people to continue to come back to your site.  The only thing you’re proving by being inconsistent is showing you’re not trustworthy - your readers don’t know what to expect from you because you’re all over the place.  This is one rep you don’t want to have when you’re looking to build your online brand.  Once you give people a reason to not trust you, it’ll be harder to gain their trust back.


Eventually they’ll get to the point where they just don’t care and move on and forget about you.  Being consistent is key to growing your audience - this also trickles down to your social media posts and newsletters.  Consistency across the board!


Reasons why you’re not consistent:

  1. You struggle with coming up with new content ideas
  2. You’re not sure who you’re writing for
  3. You don’t understand what your audience wants to know/needs help with
  4. Not planning ahead


If you’re unable to flush out one idea after the next like it’s nothing, you aren’t clear on your audience, how to target them and understanding their needs.  It’s easy to say, all women can benefit from my website - but at the same time, how can you write target content that can relate and resonate with a 21 year old, a 35 year old to a 50 year old at the same? For example, lets say you’re teaching your audience how to pull off wearing over-the-knee boots and you’re targeting everyone - do you think someone who is 50 years old is going to wear OTK boots the same way a 21 year old might?


You have to understand your audience inside and out in order to attract them and continuously create content exactly for them.


How to solve this: Define your fashion brand workbook | Content strategy planner (included when you enroll in Launch Your Fashion Website or Grow Your Fashion Website online course)


Being able to define how your brand and what you offer to defining your target audience and what they need is the steps to take so you can create a stronger content strategy.


Your site has no focus

It’s easy to write about any and all of your passions, you have a ton of interests and you want to use your creative space to share them.  I get it.  But will your audience?


If you’re writing about baking pancakes in one post, how to shop for the latest fashion trends in the next, how to start a podcast in the next, your love for animals in another post to how to dress - how can your audience understand what it is that you have to offer them?


It’s totally fine to go more along the lines of a lifestyle blog where you can talk about more than one topic, it’ll be easier for your audience if the topics can all relate to one another.


You don’t want to leave your audience confused and trying to understand how they can benefit from what you’re doing - if they have to think about it, it’s on to the next for them.


What do you want your brand to be known for? The site to go to for help with shopping or styling? Or the site to go to that talks about your favorite pets?


Related posts: How To Narrow Down Your Blog Niche + Focus


You’re trying to reach everyone

Of course you’re thinking you want to reach everyone - the more, the merrier! In this case, not so much.


Easily put: if you’re trying to sell a $100K car, are you going to try and reach everyone? Not everyone can afford a $100K car so in order to be effective with your efforts, you’re going to target those that can.  


If you’re favorite brands to wear on Zara, Forever21 to H&M but you’re trying to target high-end brands such as Chanel to partner with  - does that make sense?


Understanding your audience needs and who benefits from your offer is how to breakdown your ideal audience, brands to customers and clients.


Spending so much time crafting a content strategy for everyone to buy that $100K car when your clientele makes around $35K year is going to prove to be more difficult than you thought which in return results in low traffic and little engagement, or not results at all.  How can someone who earns $35K a year afford a $100K luxury car? They can’t.  You’re spending so much time creating content for an audience that you don’t have and/or an audience you don’t know.  


Get to know who your audience is.


Solution for this: Define Your Fashion Brand workbook


You’re not using social media to your advantage

You can’t expect to publish a post and an audience to come flooding in.  A new blog post is the start of your marketing efforts - a cycle you’ll go through with every single post.  You have to make yourself known.   Think about it like this: no one knows your website or brand, it’s your job to make yourself known and spread out your content on the web.


Your social media platforms are an extension of your brand, so be strategic with what you’re posting.  If you’re not even talking about your brand on your social media pages, how in the hell is anyone suppose to know about you, your brand and website?


While it’s easy to get caught up with the social media shenanigans and posting what you want - if you’ll looking to grow an audience and your brand, be strategic with each and every post.


Does your audience of females who need help with styling a certain product necessarily care to see one pointless selfie after the next?


Personally speaking, I don’t care.  


If you’re not consistently using your social media pages to market your brand, how can you expect people to know about you?


Solution: Create a content strategy for your target audience | Workbooks included when you enroll in Launch Your Fashion Website online course or Grow Your Fashion Website online course


Your brand game is weak

Since you’re not able to have a personal conversation with everyone who follows you, they don’t personally know you - your brand is your identity and how people are able to relate to you and what you’re doing.


If you have a fashion-focused website and someone is visiting your website for the first time and they see a pink flamingo background, posts with unrelated topics, visually unappealing photos to an unprofessional and confusing layout - why are people are going to want to rack their brain trying to figure out what your brand is about? They’re not, they’ll exit out and may never return.


Branding your blog and website is more than just picking out your logo, designing your website and picking out your colors.  This is apart of branding but only a small portion of it.


Do you plan on growing your blog and audience? Yes.

Do you want your audience to be able to easily identify what you do? Yes.

Do you want to be able to create an engaged audience? Yes.

Do you want to be identified as that go-to for your audience? Yes.

Do you want your audience to be able to trust what you do and look to you for help, guidance to inspiration? Yes.


If you agree, then branding for you is a no-brainer.


If you have any intention of growing your website, which you do, then you need to be clear on your why, what, how and your who.


Skipping branding is like trying to grow a blog or business with no audience.


Related Posts: You Can’t Build Without Branding


Workbook: Define Your Fashion Brand workbook


Running and growing a blog is a learning experience, I had no idea what I was doing when I launched a few years ago but with more practice and experience, I began to learn what works better and what doesn’t.  So don’t feel completely overwhelmed if you’re not practicing the above, it’s ok to make corrections and changes as you go, how else are you suppose to learn? No one gets it right the first time around.


I had no idea in the value of branding a few years ago, Instagram wasn’t even around.  As time goes by, you’ll continue to make small tweaks here and there - progress.  But if you’re looking to see progress you have to put in the work to see results.


These are things I’ve incorporated into my business over time, and it wasn’t really until then I began to see a change.  The core of your blog and business is your audience, they are an important part to growing your business.  So, if you’re trying to decide where to begin first, I’d suggest digging in a little deeper and defining your brand, this in my opinion, is your first step to building your online presence.


Other options: If you’re just starting out, check out: Launch Your Fashion Website online course | If you already have a website and aren’t seeing any results, check out: Grow Your Fashion Website online course

How To Grow Your Audience

Taking the leap into the blogosphere is absolutely a commitment to take on, from juggling your 9 to 5 to your busy day-to-day, running your side hustle - blogging is something you’re pursuing in hopes it’ll lead to something much bigger for you - working with brands, building up your clientele, showcasing your products to being a helping hand for others through your area of expertise.


You’re committing your time to it, but you’re not getting the results you’re hoping for.


There is no such thing as an overnight success and no matter how many people you see that you feel are “making it” - you have to start somewhere.


Back to the Basics


Does it ever feel like you’re blogging to no one? You’re creating content yet no one seems to care, visit your website, shop with you and/or engage with your content.  Your audience is barely growing, your traffic views are low and no matter what you do differently - you’re still not seeing a change.


You don’t need a large audience to get a response; however, you need the right one.


If you’re blogging and have no idea on who your audience is yet you continue to push out content, how do you even know that’s what your current audience cares to see?


Getting back to the basics involves getting more intimate with your personal brand, your audience and what their needs are.


Running your blog isn’t about you.  It’s about your audience.


If you have no idea on the type of people that are following you or the type of audience you’re looking to attract - you’ll continue to see little response and engagement.


If you’re not able to define your why how do you expect to attract your who?


Overlooking Step One to Building Your Online Presence


Your who, what, why and how is what makes up your personal brand.  


Simply put: you can’t skip defining your brand if you’re looking to build and grow your online biz.  Period.


I’m always asked, “How do I get more followers?” or “How do I build up my audience?”


The real question is: how can you expect people to follow you when you don’t know how to attract people that need what you offer.


Having a following is great.. When it’s the right audience.  Being focused on a number instead of focusing on targeting the right people still will lead to little response and engagement.


Growing Your Audience


There is no quick or easy way to do this but you need a strategy.  A strategy that’ll speak to your ideal readers, customers and clients - content that they need, content that can help them.


But again: when you’re not clear on your brand, you won’t be able to make this happen.


You need a plan of attack that you can execute not only on your blog but your social media channels as well.  When you’re running your blog, you need to be everywhere at once - how can you expect people to know who you are when you aren’t making yourself known?


Creating content targeted specifically towards people who need what you’re offering and/or will benefit from your content is how you begin growing an engaged audience.


Would you rather have 500 random followers who could care less what you post about or 500 followers who NEED what you’re talking about?


It’s never too late to rebuild and refocus starting with branding.  It’s better to take a step backwards than continue going in circles and getting no results.


I break down how to define your brand and audience in Define Your Fashion Brand workbook (available to order here) - when you order this workbook you also have the option to email it to me so that I can help you through it.


This step may not be the easiest, I get it, but it’s a must if you’re serious about building and growing your business. That’s why I am helping you through it (download here).


Hooking Your Audience


Once you have a better idea of your brand it’ll be that much easier to create a content strategy targeted towards those that need you.  The best way to keep ‘em coming back is by giving them what they want.


Developing your content strategy is covered when you enroll in Grow Your Fashion Website online course (if you already have a blog/website) or Launch Your Fashion Website (if you don't have a blog/website).


Remember: an engaged audience leads to conversions which leads to growth.


Get started here with: Define Your Fashion Brand workbook




Enroll in Grow Your Fashion Website online course or Launch Your Fashion Website




You Can't Build Without Branding

Branding is one area that confuse many and often goes skipped.


So let me put it to you this way:


Do you plan on launching your own website?

Does your goals include attracting and building an audience?

Are you looking to create income from your biz?


If yes, then you’re looking to build a brand, not just a website, online shop or blog.  But a brand.


A strong brand has the ability to move, influence and inspire others to take action whether that be subscribing to your newsletter, purchasing your latest product, reading your blog posts, following your social media pages to investing money into your brand because they trust not only you but the content and quality of your brand.


It’s your brand and presentation that allows you to begin attracting your crew of people!


Stop thinking you don’t need to brand your biz and thinking results are just going to come.  They won’t.


Stop wasting your time on vague strategies and implementing ideas that don’t create results.


If you’re saying, “I want to start my blog and inspire others.” That’s what majority of people online are trying to do, so how is your brand any different - matter of fact, how are you going to brand and position yourself to stand out?


Whether you’re in your beginning stages or have already launched, this step is one you can’t avoid.


If you want to build an audience of people who want to invest in you, not just follow and never pay attention to anything you offer on your website,

If you want to be able to create content that attracts your target audience,

If you want to be able to grow and monetize your website,


Define Your Fashion Brand workbook is going to help you build the foundation of your biz.


It’ll be harder to hit your goals when you don’t know how to do it or who’s going to rock with your brand.



Or, get it for free along with a bunch of other freebies when you enroll in Launch Your Fashion Website online course.


  1. Define Your Fashion Brand workbook
  2. Primp & Prep: setup your coming soon page and email list to begin growing your audience as you’re building your brand and website
  3. Content Strategy workbook: learn how to create content that’ll attract your target audience + opt in topics (examples include personal style blog, if you’re selling a product to offering a service), plus the type of content and visuals to share across your social media platforms (with tips on free online resources to use to create them!)
  4. Content Strategy planner: Stay organized, track and plan the content and visuals needed to market your content on your social media platforms.
  5.  Grow Your Biz On AutoPilot: Email Automation workbook: learn how to set up your opt in’s to automatically send once a subscriber joins your list.  Plant the seed then allow Mailchimp to do the work for you.


  1. Walks you through the design and setup process on a WordPress website with pre-selected themes.
  2. Elements of photography for a fashion website + the type of photos to capture to help market your brand
  3. Create, diversify and monetize your content and social media channels - no product or service needed to start making a little cash.  If you want to share more than personal style posts, I’ll show you to to create those stunning collages.
  4. How to market yourself on social media + other online fashion communities to help grow your brand


How To Use Gmail To Set Up Your Custom Domain

When you’re building, growing and running an online website, you’ll need a way for your readers and prospect customers and partners to get in touch with, that’s an obvious.  Unless you plan on posting your phone number, email is the easiest form of communication.

Before, I cover how to setup your custom address, I want to address a few pointers to keep in mind when choosing your email address:

ONE | Keep it professional

Everything you do from what you’re posting, the language you use to the design and layout of your website is a reflection of you and your brand.  Your email address is no different.

No one wants to send an email to

In my opinion, that’s a major turnoff.  If I was interested in “lilsexy88’s’ services or products and saw that as their email address, I’d think twice about investing my money into someone who considers themselves as “lilsexy” or felt that was an appropriate business name to use.  Save these type of email addresses’ for personal use only and avoid sharing with the general public or using for business purposes.

TWO | Avoid using numbers or special characters

You don’t want to confuse your audience or those trying to get in touch with you with a email address, such as,

Is that a zero or an O? Sometimes characters and fonts show differently across different browsers, so that prospect that’s interested in investing $400 into your online course but has questions first reaches out, will never get a response back from you because she confused your ‘0’ with the letter instead of the number.  There goes a missed opportunity.

THREE | Keep it simple

If you have a brand name or first name that could easily be misspelled, consider using a general email name instead that you post.

My name, Ashleigh, is not necessarily the way most people think to spell Ashley, so I don’t lead with an email address using my first name.  Instead, hi@domainname, hello@domainame, or info@domainname is an easier email address where you don’t create confusion.

It’s the little things and details that count!

Setting Up Your Custom Domain

Typically when you purchase your custom domain name you’re given the option to also set up your custom email address; for example -  I’ve personally never taken this route for the simple fact that I don’t prefer the setup and interface you use with it.

Why make things extra or complicated when it doesn’t have to be that way? I’ve always used Google for my custom domain names and never ran into any issues.

Here’s how to set it up:

ONE | Visit the Google Apps for Work website here.

TWO | Start your free trial and enter the requested information.

THREE | Select ‘Use A Domain Name I Have Already Purchased’ option and enter your domain name that you want to use.

FOUR | Create your email address.  Options:,,

FIVE | The following steps require a little coding, nothing super hard! This is to help verify that it is your actual domain name.  Copy the provided meta tag and head to your WordPress dashboard.

SIX | Once in WordPress, go to Appearance > Editor > Locate ‘<head>’ underneath Templates on the right side of your screen - it can also read as ‘header php’ or ‘Theme Header’

SEVEN | Underneath <head> paste your meta tag under <head> and before <body> then save and exit out.

EIGHT | Complete the verification process by selecting, “I added the meta tag to my homepage” and then click verify.

Keep in mind, since this is a trial period, you will have to pay $5 per user once your trial period is over.

Next step..

Connecting Your Domain Name to Google

Once you have completed the above steps and verified your domain name, you can now head over to Google to open up your email address.

ONE | Head to Google

TWO | Select Create Account

THREE | Enter your email address and enter in your account information

FOUR | Once you’ve completed your setup, you can now access your Google Console from this account to view all account information, this is also where you can add in more users should you ever need to later down the line.

To access your console:

Once you’ve connected your email address to Google and are inside your account, select the tool icon drop down menu > manage domain > then you’ll access your admin console.

Many small steps but nothing too difficult! If you have any questions about completing any of these steps, feel free to leave a comment!

Checklist for Starting Your Fashion Website

So, you’re looking to start your fashion website?! As exciting as it is, it’s also nerve-racking at the same time, right?

From trying to decide what to do first, what to do next, and exactly what all needs to be done leaves you confused and left accomplishing absolutely nothing.

As nice as it would be to just decide on your layout, build out your site then launch it, that is only the half of it.


When you think of starting your fashion website, many typically start with how they’re going to design and lay it out and completely looking past all of the other steps to take before even getting to the design process.


If you’re constantly finding yourself stuck on something, it’s most likely because you haven’t completed the prior step, and that prior step may be something you have no idea what it is.


When I first launched my website a few years ago, I honestly put no thought into it, I setup my website, launched then began blogging.  That was it.


Now a days, it’s not that simple.  

Everyone seems to have a blog and in order to stand out, you need to come ready with a game plan and start strong.


There are several steps and actions to take before you even begin designing your website and to make it easier for you, I’ve created a checklist of items to do starting now all the way up to your launch date.


Use this checklist to set goals, track your progress and keep you focused.  The journey to launching is easier when you know exactly what needs to be done! I have broken down what needs to be done at each stage from pre-launch, designing to post launch.

Click here to receive your download + access to my free resource library of helpful tips!

How To Narrow Down Your Niche and Blog Focus

Trying to settle on a topic or focus for your blog can be a headspin, you’re bouncing around so many different ideas, some different, some that don’t relate to one another, and trying to figure out how to nail down what you want to focus on.

Your blog doesn’t have to focus on just one thing, there is nothing wrong with covering a range of different areas but I’d suggest that they be connected somehow.

For example, you don’t want to cover fashion then jump into talking about your love for sports to fancy automobiles - like, where is the connection with any of these?


Do you want to focus on one topic in general; such as, fashion?


Or, are you leaning towards a more lifestyle focus where you can cover different ideas that deal with day-to-day real life; such as, travel, fashion, food to beauty?


Narrowing down your niche provides you with clarity on the type of audience you want to attract to the type of content to create.


Questions to ask yourself when choosing your niche and focus:


One | What do you enjoy?


You love fashion, yes, what specifically do you love about it? Do you enjoy bargain shopping and finding the latest deals? Do you love looking at streetstyle? Do you find yourself always looking to recreate a celeb’s outfit but at an affordable price? Do you love keeping up with the latest trends?


Two | What do you love to talk and write about?


Content creation is a huge part to running a website, not only do you need to keep it up and running but you need to also be constantly creating content that’ll keep your readers coming back.  


So, what about fashion do you love to talk about and could go on for days speaking and writing about it?


If you enjoy doing something but are struggling to figure out topics relating to it, then that might not be your niche area or focus.


Something you can write about, you’ll be able to easily flush out ideas and different ways to create content around it.


Three | What do your friends and family come to you for?


Are your friends always coming to you because they need help with shopping for certain items? Do they come to you because they know you have a great eye for fashion and could help them put their outfits together? Do they come to you for the latest advice for the newest trends because you’re always on top of it?


If other people are constantly coming to you for help, this might be an area to consider focusing on.


Four | Would you be able to teach what you enjoy to others?


I always like to think long-term, so, in terms of growth and expanding your brand, should you be interested in creating products or offering services later down the line, do you feel your blog’s niche and area of focus is something you feel you’d be able to teach to others?


For example, if you enjoy shopping around for the best deals, would you be interested in personal shopping for others? If you love teaching others how to dress, would you be interested in offering services where people can hire you?


Your blog’s focus and niche should be an area you’re familiar and comfortable with, where you can easily create content surrounding it and enjoy what you’re doing.  If someone is browsing your website or social media pages they should easily be able to identify what you do.


Growth is inevitable for any brand when you’re clear on your focus and able to use that to attract and grow your audience.  With growth and a loyal audience comes opportunities.


In Define Your Fashion Brand online workshop, I help you fine tune your brand and help you to get as specific as possible when defining your who, why, what, how and style of your fashion brand.  You need to be clear on your brand, how you’re going to position yourself to stand apart and in order to attract an audience that is right for you.


This online workshop starts with a workbook where you work through your thoughts and ideas and ends with a one-on-one with me, where I provide my feedback, assessment, tips on what to work on, honest advice to what you need to spend a little more time.


Defining your fashion brand is the first step to building your fashion website.  You can’t expect to attract an audience when you’re not clear on your focus and position.


Read more and enroll in Define Your Fashion Brand online workshop

How To Create Your Logo and Favicon On Your Own

It’s 2017, luckily today we’re able to do a lot more things on our own without having to hire out, and without having to jeopardize the quality of our content <insert emoji hallelujah hands>

Things that may have costed us a pretty penny a few years ago; such as, designing a website or logo creation, can be done for a fraction of the cost these days (or for free), and get this, you can do it on your own.


You may be thinking, I’m not a graphic designer or I have no design experience, yea right.  Neither am I but it can be done.


Ask yourself: Are you clear on your brands vision? Are you clear on your brands color theme?


Then yes, you can use that to create a logo on your own.


What you need to complete the following steps:

(1) Your brand name

(2) Set color scheme

(3) Any graphic or image you want to attach to your logo (no worries, if you don’t have one!)

(4) Google account


See, it already seems easy, right?


Here are some tips to keep in mind when creating and customizing your logo:


  1. Play around with different font pairings

  2. Play around with different colors and shades

  3. Play around with alignment

  4. Play around with spacing

  5. Insert a graphic (optional)

Sounds simple enough, right?

In the below download, I show you how you can create your own logo (for free) using Google + you can totally use this to also create your website favicon.

Click below to receive your free download + access to my library filled with more resources that’ll help you with growing and building your online fashion biz!

Need some help defining your fashion brand? Check out my online workshop, Define Your Fashion Brand:

How I Used My Blog To Launch My Online Store

It’s no secret that blogging can open the doors to many opportunities.  While it may come easily/harder for some, putting in consistent effort remains the same across the board.


Do you find yourself dreaming of making money from your side hustle?

One day being able to quit your 9 to 5 to pursue a career in fashion?

Running your fashion website full-time?

Turning your dreams of building your online brand into reality?


Well, I’m here to say.. It is impossible.


I’ve shared my journey with you here but I can’t repeat enough: blogging is what allowed me to pursue my fashion dreams and much more.


Building an audience, growing your page views and endless opportunities is not something that happens overnight.  As nice as it would be to put a timeframe on when things can happen, there isn’t, that comes down to you.


How hungry are you?

How much are you willing to sacrifice to make this happen?

Are you willing to put in the work, week after week?


Your level of success depends on you.




Running a website is nothing short of an opportunity.  Your blog, in a way, is your portfolio.. Your resume to attract brands, clients to customers.  This is your opportunity to show off what you’re made of.


When you’re blogging, you should have a clear idea on your who, what, why, how and style in order to attract the audience you’re seeking.  If you’re stuck on defining your brand, check out my online workshop, Defining Your Fashion Brand where I help you break it down.


Being clear on your brand will provide you with the direction on how to position yourself, what to share, how to share it to building your online presence that people can identify with.  This is one step you can’t skip over if you’re looking to build your fashion website.


Every single post is an opportunity - to not only monetize but to market yourself.


My website, like everyone else, started off without a following, nobody knew who I was or who The Daileigh was.  That never stopped me from what I was doing.  If you want people to know who you are, give them a reason to know who you are and continue to keep checking on you.


Give them a reason to want to visit your website, subscribe to your newsletters, share you to their friends and family.


This happens from being consistent, being clear on your brand and message and putting in the work, day after day, week after week.  There is no magic formula to success.


With consistency comes results.  And you can’t expect results without being intentional, a plan and clear on your brand.




Over time, I began to see a change with my website and following.  I started attracting women that all shared a love for fashion and many of them struggling to pull off being fashionable.  Having conversations and connecting with my audience allowed me to realize an opportunity that I was overlooking.. Women needed help with looking fashionable and I could be their resource to making their life a lot more stressful when it comes to fashion.


I was once asked by one of my readers, I blog but have a small audience so I don’t think I’ll be able to start an online store.


My response: you have an audience, that’s an opportunity right there! Engage with them, ask them questions.  Who cares how small you feel your audience is, you have an audience and they all follow you for a reason.  A loyal audience usually converts to paying customers.  


Through blogging I was able to do just that, engage and get feedback to create tools for my audience.  


You don’t need a huge audience to make this happen.


Blogging opens the door to opportunities.


I went on to launch my online store sharing a collection of fashion and style eBooks and from being able to see a need for something, ask my audience about it, I was able to deliver.  Within my first month of launching my digital eBooks, I brought in just under five figures in the first month alone.


Note to self: never be afraid to ask.




When I started blogging, I never thought I’d launch an online shop and begin designing and creating products.  It was never a thought for me.  But again: blogging brings about so many different opportunities that you may have never imagined of pursuing.  


If you love fashion and have been playing with idea of launching your fashion blog and sharing your talents, you should! While it can seem overwhelming on where to begin, I have made it easy for you with my workshop and online course.




First things first in your journey, defining your brand.  This is your time to really think about your purpose, goals, your vision and your plan of attack.  I help you to break down your who, why, what, how and style in my online workshop, Define Your Fashion Brand.


When you’re ready to begin laying out your website or looking to fine tune your current site, Launch Your Fashion Website online course will walk you through how to lay out your site, creating photography that’ll help sell your content, diversifying and monetizing your content to growing your audience.


Every time you post, it’s an opportunity.  Don’t miss out on that!


If you have a website and it’s not producing the results you want, you will also benefit from this online course and/or have the option to have your site reviewed by me where I give you tips and pointers.


Allow your blog to be your path to living out your dreams.


Get started now!


Join Define Your Fashion Brand online workshop


Enroll in Launch Your Fashion Website online course


Why You Need To Brand Yourself

When you hear the word branding, you may either be thinking - ehhh, I don’t need to worry about that or it’s not important.

If you’re looking to blog, build a business, attract customers and clients, work with brands, launch an online shop, build an online presence.. You need to have first branded yourself.

Branding yourself is more than having a logo and identifying your design colors and theme.  

Your brand is your identity.

Your brand provides you clarity on the type of content you’ll create and share.

Your brand will give you direction on how to market yourself and to who.

Your brand and how you present yourself is what attracts an audience.

 When you’re not clear on your brand, then who are you marketing yourself to?

 Have you ever seen someone posting quotes and memes yet their selling fashion?

 Have you ever seen someone posting collage photos of an outfit they put together and expect clients to come rushing in?

 Do you ever get confused when you visit someone’s website or social media pages and have no idea what the hell they’re offering?

 If someone is not able to identify what you do within 5 seconds of scamming your pages and website, you’re not clear on your brand.

 A confused mind doesn’t often convert.

 When you’re not clear on your brand, you’re only making it harder for you to build a loyal audience of followers, customers, clients tobrands.

 A confused mind 9 times out of 10 won’t check back for you.

 When you skip branding your business, you're only creating the beginning of missed opportunities.

Question to ask yourself: do you know what your brand is and how you are going to use that to position yourself? With a handful of blogs launching every single day, you need to be clear on your angle, and this all starts with your brand.

In Define Your Fashion Brand online workshop, we break down your WHY, WHAT, WHO, HOW and STYLE.  These are the elements that help to define your brand and bring it life.  This is what helps you to create a brand that stands out, not look like what everyone else is doing.

Click here to enroll in Define Your Fashion Brand online workshop




I’ve started from scratch and have been able to scale my blog to a five figure a month business.  Catch my full story: HERE.

A Day In The Life Of A Fashion Blogger When Booked

Having your own fashion website can come with a lot of perks.  I say that because, these days brands are more interested in working with bloggers and influencers to market their product or service.  Our audience gets the real-time perspective from a blogger than they would from an advertisement.

That in a way, gives us bloggers an advantage, right? Own it.  Because it’s the truth.

I shared my story on how I began blogging to going full-time here.

Apart of being full-time for myself includes the fact that I’ve had the opportunity to work with some amazing brands and be apart of some exciting campaigns.  Most recent, I’ve had the opportunity to work with L’Oreal Hair to help launch a new product line and fly out to Canada to take part of this campaign.

If you follow bloggers you may see that they work with brands and probably wonder what a day in a life would be like once you’re booked! So, I’m going to share my experience with you.

While I share these types of posts with you guys, it is in no way to boast or brag, I just like to lay out how I started my journey to where I am now to show that it can also happen for you.


I received the email asking if I wanted to be apart of this L’Oreal Hair campaign and they wanted to fly me out on an all-expenses paid trip to Canada that coming Monday.

I remember my hands shaking as I was reading that email.  To say that I was excited was an understatement, of course I accepted! And immediately had to start prepping myself to travel to Canada in a few days.


These next few days were a little crazy as I ran around trying to get everything in order for my trip.  I had already planned on being in Houston that next week as well, so I had to now prep for being away for an entire week, not just a few days.


The day arrived.

A driver was sent to pick me up to take me to the airport and my travel to Canada was underway.

The plane ride was about 2 hours.  This was my first time to Canada so I was super excited.  I almost panicked for a minute because I couldn’t find my luggage, but I did.

At baggage claim, there was a driver waiting for me with a sign that read my name.  On our way to the hotel, I was trying to take everything in.  It was so beautiful, it was cold and snowing and I am usually never excited about cold weather.

As soon as we arrived at the hotel,  as I was walking up to the room, I noticed a staff member following behind me with these insanely huge balloons (I thought nothing of it) until I realized he was behind me still when I got to my door.  L’Oreal had welcomed me with balloons that had their name on it, the name of the campaign, my name and the balloon colors where the color that my hair was going to be for the campaign.  

After being a kid and jumping up and down, running around the room and taking pics, I immediately put on my snow boots and headed outside to walk around.  I had a small timeframe because I had a hair appointment later that evening.

At 7PM, I met with one of the L’Oreal team members and the hair process began.  When I returned to my hotel, I ordered room service and called it a night because I knew tomorrow would be a long day.


Woke up.  Ordered room service.  Then went to set.

As soon as I walked in, I met the crew and they began working on my hair and makeup.


I only had two outfit changes, took looks of before and after shots, filmed, did videos, had an interview with the team and of course a photoshoot!

I was so excited to walk away with an official #Colorista bomber jacket that they created for us and Aldo shoes sent me a pair of booties as a gift!

Oh, let’s not forget about @thedaileigh cookies.  How cute were these?!

The team was so amazing.  Although it was non-stop, it was such the experience!! I was there for about 6 to 7 hours.  After we wrapped I went back to the hotel, relaxed, ate and waited for one of my girlfriends to arrive in Canada (who was also taking part in this campaign).

She arrived around midnight, we hung out for a bit then called it a night.


I woke up early so I could take in the last bits of Canada before my driver arrived.

I ordered room service, opened the windows in my room and sat on my bed looking out and enjoyed my final breakfast.  It was snowing again and I honestly didn’t want to leave.

Heading down to checkout, I see the same driver that picked me from the airport, I was so excited to see a familiar face.  We chatted the entire way to the airport and I gave him the biggest hug when I said goodbye to him.

I was back on the plane and heading back home.  

I arrived back home around 4PM, a driver was waiting to take me home from the airport.  I knew I had a long night ahead of because I was leaving for Houston at 5AM the next morning so I took a nap.

Needless to say, I got NO sleep that night and before I knew it I was back at the airport, on the plane taking part in my next adventure/collaboration…

Blogging has allowed me to do things I could only dream of and live a life I only imagined.  While it may sound cliche, deciding to blog was probably the best decision I could have ever made.  If it weren’t for blogging, I wouldn’t be afforded these wonderful opportunities.

You can tell from my story, I began from scratch, I didn’t have a huge following or a ton of page views but have been able to turn my blog into my full-time business.

If you’re looking to start your journey, DO IT.  You own yourself that, right?

If you’re not sure on where to begin, this is what I recommend:

Step 1: Defining your fashion brand - breakdown your who, what, why, how and style before you begin building your website and online presence.  I walk you through this in my online workshop, Define Your Fashion Brand.  This is step one before you even begin designing and laying out your fashion website.

Step 2: Time to start building your website! I have created your roadmap to launching in my online course, Launch Your Fashion Website.  This course gives you the point of view from a fashion blogger who has been able to grow their blog and launch to a full-time business.  Full details and enroll: HERE.

Running a blog is definitely an experience that comes with a lot of responsibilities but the opportunities outweigh them and make it beyond worth it.  Everyone has a talent, why not share it? There is room for everyone! Everyone has a different outlook and perspective on fashion, so why not share yours?

Are you ready to get started?

Join Define Your Fashion Brand workshop - enrollment for the February workshop ends on 1/31!

Enroll in Launch Your Fashion Website online course

How I Turned My Blog Into Five Figures A Month

When I started my blog a few years ago, I had no goals for it, no intentions of turning it into something bigger, I honestly was just in need of a creative outlet where I can share what I enjoyed - fashion.  From a job that bored me to tears, my blog was my personal space where I could put my talents and skills to use, I loved it.

I began with a blog that shared fashion and styling tips under a different website name then eventually transitioned to a personal style blog and The Daileigh was born.

Being consistent, willing to learn, improve and grow and being clear on how I position myself is what lead me to collecting 5 figures a month with blogging.  Now don’t get me wrong, blogging is nothing short of easy - but then again, what is?  There is more to blogging than taking pics, posting them and having social media.


When you’re first starting out, it can seem a little discouraging - no one really knows about you, you don’t have a ton of people flocking to your website, if any, and it seems like no one cares what you’re doing or sharing because it’s not leading to the results that you’re hoping for.

Let's be real for a minute, when you’re starting out, that's exactly how it can be but that should in no way make you want to give up.  It’s your job to stick it out and give people a reason to know who you are… being consistent.

Setting up a schedule where I could create my content ahead of time and juggle my then full-time 9 to 5 helped out a lot, I gave up plenty of my weekends, sacrificed time with friends so I could focus on my blog.  



It takes time to build an audience and gain a loyal following, being consistent and having a plan is what keeps you on track towards your goal.  So, even though I didn’t have a large following, I stuck with it.

Then things started to pick up..

  1. I was accepted into the Lucky Magazine blogger network (and back then, that was HUGE!)

  2. Magazines began reaching out to me so I could be featured in their publications or in online features

  3. H&M reached out to me wanting to partner up

  4. Target reached out to me wanting to collaborate not just for a one-time thing but a couple months and send me on an all-expenses paid trip to New York Fashion Week

And this whole time, I’m thinking I’m blogging to myself, a few friends and my family.  Note to self: you never know who is watching you.

I didn’t have thousands of followers, back then, Instagram was fairly new, not too many where you using it and I wasn’t that active on other social media platforms - mainly my website.  Another note to self: you don’t need millions of followers for a brand to be interested in you or to start making money.

I basically grew my blog without social media.  These days, there is an advantage, not only do you have your website but social media platforms as well.



Once I realized people actually are tuning into my posts and saw the opportunities that could come, I got serious.  Once I saw that you could make a living off of this, things took a turn for me and I buckled my ass down.

I started out on Blogger which was awesome because it was super easy to use but very limiting.

I was ready to take my site up a notch and knew I couldn’t do that on Blogger so I moved to Wordpress, gave my site a face lift and rebranded myself.

From then on out I have been able to grow my blog, just by doing something I loved, opportunities were coming in, I started collecting money from my side hustle (because I still had my 9 to 5), started building relationships and new friends and then I saw another opportunity and seized it.


Being able to share my personal style and love for fashion attracted an audience of like-minded women from all over the globe.  Styling women was something I always wanted to do and would dabble with it from time to time, but having a growing audience I saw a need that women struggle with and created an opportunity.

The Daileigh expanded.. I began hosting online webinars teaching women different topics of fashion.  I’ve had women from Japan, Canada, Australia, Poland, Ghana, Abu Dhabi, Nigeria, France, New Zealand, US to the UK take part in my courses.

I had no idea I had a global reach and from there the lightbulb went off and I knew I could turn my side hustle into my full-time business.



You can’t have a goal without a master plan, knowing that I could actually leave my 9 to 5 behind, that became my #1 focus.  My social life became non-existent, I wasn’t doing my best at keeping in touch with friends.. I was focused and only cared about work (selfish, maybe? But sometimes you gotta do what you gotta do).

Besides continuing to blog consistently, hosting more and more webinars, continuing to build relationships with brands, create new collaborations, hustling to networking.. I began to make more money than I was making at my 9 to 5.

I knew I could quit my job, but the fear kept me there.  When you quit, you’re on your own.  It’s up to you to put food on the table, pay your bills and maintain your lifestyle - that all falls on you now.  No more bi-weekly paychecks coming in knowing exactly what you’re making each month, that comes to end.  So, I stayed.  I was ready but too scared to take that leap.

A few months passed by and I still had my 9 to 5 and was still blogging and making money with it.  I had no idea when I was going to muster up the courage and ditch my 9 to 5 so I set a goal month on when I would pull the trigger and put in my two weeks.

Well, that goal date came way earlier than expected.  Why? Because my 9 to 5 started to play around with my paycheck and what I was making.  And I don’t play when it comes to my money.  

On June 26, 2014, I went into my boss’ office and said, “Today is going to be my last day.” And from then on out, I was officially on my own.



Everything happens for a reason, right? That was meant to happen, it was time for me to really take The Daileigh and grow it.  

Throughout the next few months, I continued to work with brands, host webinars, grow my audience and page views and expand..

+ I launched my styling and consulting company

+ Launched my digital collection of fashion and style eBooks

With a combination of everything I was doing, I was collecting money from:

  1. Monetizing my site

  2. Clients

  3. Online shop (eBook collection)

  4. Partnerships

And was able to start racking in 5 figures a month.

None of this would be possible if I did not begin blogging.

It has never been easy, there have been plenty of up’s and down’s, it has taken A LOT of work but it is definitely possible.  I can happily say, I created the lifestyle I’m living.  I knew I could never settle for being unhappy or being complacent collecting that 9 to 5 paycheck because I was miserable.  I took something I was passionate about and turned it into my career.

Now a days, you see a lot of women being able to make this happen.. Because of their blog and the opportunities that comes along with it.



If you’re just starting out, in the process of launching or already have a website, I have created what I like to call a roadmap to fashion blogging in my online course, Launch Your Fashion Website.

From being exactly where you’re at now and understanding the struggle of designing your website, creating content and growing your audience, I lay it out for you step-by-step.

If you’re going to start blogging, you might as well, go at it the right way because you never know who is watching and you can for sure turn this into your full-time.. If you want it.

From how to layout your site, how to capture photography that’ll sell the heck out of your style and content, diversifying and monetizing your content to growing your audience, I am giving you the perspective of a fashion blogger turned business owner.

I’ve been there.  I’ve done it.  And I am still learning.


Before you can begin building your website and online presence, you must first know what your brand and message is.  I have a workshop that’ll work you through this - HERE.  You need to be clear on your direction and how you want to present yourself to the world.. before you present yourself to the world.  It’s never too late to fine tune your brand, I was blogging and rebranded when I transitioned to Wordpress, so no biggie if you’re stuck, definitely check out my workshop (there is a one-on-one with me) so we’ll definitely work through it together.

Next, if you’re looking to take your blog to the next level, enroll in my online course, Launch Your Fashion Website.  

The topics covered:

  • Designing and laying out your Wordpress website (themes pre-selected and included!)

  • Capturing photography that sells

  • Four elements of photography as a fashion blogger

  • Diversifying your photography

  • Diversifying your content (outfit posts/personal style is not your only option)

  • Monetizing your content

  • Monetizing your social media

  • Growing your audience

  • How to use your social media platforms plus other platforms to market yourself and grow your brand

Your roadmap to launching is included within this course!

Click here to read the full course details

Do you already have a website that could you a little tweaking?

Click here to see your options

Remember, we all have to start somewhere.  I started with zero page views and no followers and was able to grow my side hustle into my full-time business.