What To Do Before You Launch Your Blog + Free Checklist

So, you’re looking to start your fashion website?! As exciting as it is, it’s also nerve-racking at the same time, right?

 From trying to decide what to do first, what to do next, and exactly what all needs to be done leaves you confused and left accomplishing absolutely nothing.

Surprisingly enough, designing your website is not the first step.


In a world wide wide full of blogs, you’ve gotta figure out exactly how you’re going to stand out to position your blog to grow and attract an audience.


Before you get to the design process, there are so many little behind-the-scenes to do’s that need to be done to get your blog (soon-to-be-brand) up and running.


You always hear about launching but rarely hear how to launch.  To make it easier for you, I’ve created a checklist of everything you need to do during the pre-launch stage of building your blog and brand.  Don’t worry if the word ‘brand’ is confusing for ya, we’ll cover that as well.


It’s time to start turning those ideas into actions.  Click below to grab your checklist!

Which Platform Should You Choose?

In some cases, the more options you have, the better.  However, in this case, the more options there are, the more confused you get.


I’m talking about website platforms.  


With the different platforms that all offer similar services, it makes it that much more harder to decide which one is best for your brand when you don’t have anyone to give you real advice and/or someone who’s been exactly where you’re at right now - with making this decision.


How intriguing is it see? Free website this and that + all the bells and whistles via Wix? Or, no monthly charge?


As tempting as it sounds, well, someone will take the bait, it still doesn’t make this an easier decision for you.


Let me give you my opinion and help you narrow down what is a better fit for your brand.


I’m going to be blunt and immediately say no to Wix, if you’re looking to build a professional website and a long-term online business, Wix is not an option.  Don’t get caught up on what they’re selling.  I would never recommend this platform to anyone.  The functionalities could not sustain a growing business.  Harsh, maybe? But I’m just being honest.


Here are my three that’d I recommend and how they’ll be a good match for you:



I started out on Blogger, simply because, I didn’t do any research on other platforms and back then this was the most popular one to use as blogging began to explode.


This platform has an easy-to-use interface and setup, all you really need to do is select your template, choose your colors, font and layout and you’ll be up running.


Blogger offers very basic and limited functions.  And does not allow much room for customization to fit to your brand.


As my blog began to grow and evolve, eventually, I outgrew it.  What I wanted to do design wise could not be supported on Blogger.


Also, as my brand began to form, I wanted to “rebrand” myself and was in need of more functions, more options, more room to play.


So, I migrated my website to Wordpress.


Blogger is best if you’re only looking to blog, you only intend on posting here and there and don’t need all the bells and whistles to personalize your website.  Yes, it’s a good place to begin and if you’re looking to just get your feet wet to “test out” blogging, begin here.  In the same breath, keep in mind if you do decide to move to a different platform later down the line, you’ll then have to move all of your content to your new site.



WordPress is what I use and to me is the best platform to use.  While it looks very complicated and intimidating to use, once you’re familiar with it and how to navigate around on the backend, it’s very easy.


Wordpress is my personal fave because (1) it gives you plenty of room to personalize and customize your website without needing to hire a professional or have a background in coding.  Whatever you want to implement on your website, design-wise, it’s very likely you’ll have that option to execute it on your own - again, no professional help needed, so you don’t have to worry about constantly spending to make small changes here and there.  (2) Layout options and templates for days, you’ll have no problem finding a template that reflects your brand's message and laying out your website to match it.  (3) E-commerce function: unlike Blogger, you can run an online store on Wordpress - at no extra charge, repeat, at no extra charge.  The setup is simple and you could have your store up and running within an hour.  Yup.  When I tell you WordPress makes it easy for you, it’s true.  When I started blogging, I never had any plans to launch an online store, but with running a website, opportunities come.  


If you plan on building your online presence, I’d highly recommend building your website with WordPress.  Again, no need for a professional designer to create your website, no experience in coding necessary.


On the customer service side of things, while there is no direct line to reach someone at WordPress if you have a question, your hosting company can assist.



Squarespace is another website that I use, but not for my main website, I use Squarespace for certain product pages.


At one point, I did have everything hosted on Squarespace but that was short-lived.  While there are many ways to customize your website, it’s limited, so outside of what they offer, you’ll need to be familiar with CSS coding and/or have a professional designer on hand.


Another reason, as I mentioned, I have an e-commerce store, Squarespace does not have offer half of the options that you can find on another e-commerce platform; such as, WordPress, limited payment options, no option to leave product reviews, abandoned cart automations, etc.


And for these reasons I went running back to WordPress.


This is a decent platform to use and you can build an amazingly beautiful website, but again, if you want to do something outside of what they offer, you’ll need to pay someone to do it.


Also, Squarespace doesn’t seem to have it all together, throughout the weeks every single month I always run into an issue that I have no control over - their servers are down which means your website is down, my site becomes very slow to load at times or sometimes doesn’t even load,  due to issues on their end.  These issues happen more often than I’d like and have even considered leaving this platform completely because of this ongoing issue.  It’s a headache to deal with.


Their customer service is decent, there is a live chat option to receive assistance on the spot, so that’s a bonus.  When I first started out on Squarespace, I had no idea what I was doing, but luckily with the live chat, my website was up and running in no time.


In terms of monthly fees, you do have to pay for Squarespace, WordPress you do not.  But with WordPress, you do have a hosting charge; however,  this is usually a one-time recurring yearly fee vs monthly.


So, if you’d ask me which platform to use, I’d hands down say: WordPress.

Are you ready to begin building your brand and have no idea on the next steps and what you need to do? Let me share two options that:

(1) Build Your Brand mentor program: Teaches you the beginner steps to setting up your blog - defining your brand, identifying your target audience, covering hosting and domain setup to customizing your coming soon page // Read the details: here.

(2) Launch Your Fashion Website online course: in a series of how to video's you'll learn how to work the backend of Wordpress, how to build and design your site step-by-step to creating, monetizing and sharing your content // Read the details: here.

How Systems and Automations Help Grow Your Blog and Business

Have you ever heard of someone being able to grow their business by (1) always being glued to their desk and (2) always working on the task at hand?


In short, it's going to be extremely difficult to scale a blog and business for continued growth when you're always stuck playing catch up, working on the current and unable to focus on future building.

Systems allow you to focus on creating a batch of content to set in place to be delivered to your audience automatically without you physically needing to be at your computer.

Have you ever been on a website (such as this one) that offers you content to be sent to your email for you to download in exchange for your email address? Then that content is sent to you automatically after entering in your address.  

(1) That's automated

(2) It's a strategic way of growing your email list of people that need what your brand has to offer.  Related posts: Why You Need To Focus On Building An Email List

Scaling is strategic.  Scaling requires systems.

One of the topics you'll learn in Boss Babe 2.0: From Blog to Biz mentor program is how to setup your own systems for your blog and business so that it's easier for you to grow, more manageable to scale and a way to be more productive while you're juggling your day-to-day, mommy duties to your work and social life.

If you're looking to grow your blog into a brand and business, launch a product or service, this is a key part to attracting your ideal audience and leading them to investing into your brand.

This is just one of the topics covered in Boss Babe 2.0: From Blog to Biz.

You'll learn how to begin treating your blog like a brand and business; from pinpointing how to create content targeted for your audience, how to attract customers and clients to how to convert your readers to invest in your brand with your own systems and automations.

Don't allow the words: systems and automations intimidate you.  These are crucial components for any blog and business looking for continued success and growth without overwhelming yourself with all of the different things you're juggling - this gives you direction on exactly how you're going to hook your audience, pitch and deliver to them.

Click here to sign up for Boss Babe 2.0: From Blog to Biz

Blogging and Running A Business With No Results Isn't A Bad Thing

Feeling lost and at a standstill isn’t a fail.


How many of you often feel a little defeated and/or frustrated because nothing is coming from your blog?


You’re not seeing your audience grow, traffic is low, no sales, nothing is happening for you.


While it’s not always a good feeling, it’s not necessarily a bad thing to be in this situation.


Look at it as your way to focus up and come back stronger.


If you’re blogging and not seeing any results, don’t look at it as you failing but instead as a lesson.


There is always something to learn in times like this.  


This is your chance to focus on what you’re doing, what’s not working and how you can change that so that you can start seeing results.


This is not your chance to doubt or question yourself.


All it means is you to need focus up, re-strategize and create a stronger game plan so you can see results.


Within 30 days you can have that stronger game plan in place so you can begin to see results.  


If you’re feeling stuck and not sure what your next steps are, join in my mentor program - Boss Babe 2.0: From Blog to Biz where I work with you one-on-one to help you to position your brand to grow, begin seeing results and make your workload more manageable from bouncing between your 9 to 5, blogging life, mom life to busy social calendar.


If you’re ready to take that leap, join me! Boss Babe 2.0 begins June 15th -- Click here to read the details and sign up

Posting on Social Media Isn’t Enough to Grow Your Fashion Blog & Business

Creating a new blog post and then posting on your social media channels isn’t necessarily the key to growing your fashion blog and business.


You’re thinking all you need to do after each post is let your followers know that you have a new post and the traffic will come, your audience will grow and sales will come flying in.


If only it were that easy.


Ask yourself -- how often do you go running off to a blog when one of your fave IG’ers says there’s a new post?  Do you immediately drop what you’re doing to read it? Or, are you quickly skimming through to see how to shop what they’re wearing and skipping over what they’ve wrote?


Social media has created a way for people to be more lazy and think they have no need to visit blogs because you’re sharing your latest on your social media pages.  So, you have to have a stronger strategy if you want an audience to take action and invest in your blog.


Throughout this post, I’m going to break down what you need to be doing if you’re looking to see results.


Target Your Audience

 If you have no idea who your target audience is, in a way, you’re free-balling it - posting and hoping that’ll it be a hit.  You’re creating content that you have no idea if people are even going to read and care about.


Effective content writing evokes an emotion within your readers and/or has them take action.


It’ll be much harder for you to write content that connects with your audience when you have no idea who you’re writing for.


Create Content That People Care About

 As much as you’d love to think your blog is all about you, it’s not.  If you want your blog to attract an audience you have to give them what they want and content that helps them.


If you’re thinking, “How do I am suppose to know this?”


It goes back to defining your brand and how it’ll help your target audience.


Getting your reader to take an action; such as, subscribing to your newsletter, shopping with you, sharing your content with others to keep them coming back for each post -- you have to know what they want.


Building A Relationship

 Having followers on social media is awesome but keeping in mind that you don’t own social media should it just disappear -- which I doubt will ever happen, but you never know! Having a way to keep in touch with your audience outside of social media and keep that conversation going is one of the best ways to build a stronger connection with those that are invested in your blog and business.


Focus on building an email list.


Automate Your Hustle

Juggling your 9 to 5, day-to-day and social life on top of trying to grow your blog and online business seems like a handful to say, right?


It’s extremely difficult trying to do it all without having a system in place and feeling the need to constantly be at your computer to get work done.


While you’re at work, dropping your kids off at practice, having a drink with girlfriends to being on the beach -- your blog and business should still be running while you’re not physically at your desk.


Those blog posts you’ve spent time creating, new eyeballs are getting in front of it on a regular.

Those blog posts that your audience needs, is turning your readers into subscribers.

You’re getting your products and services in front of the right audience -- the people that will invest with you.

Your emails are automated so you can continue to share valuable content with your audience and continue to build that relationship with them.

You’re no longer struggling trying to decide how to target and attract the right audience.


No matter how busy your schedule is, you have a system in place that is working to grow your blog and online business.


With a set of workbooks, actionable steps, how to video’s and 30 days of mentoring -- you’ll be able to start seeing actual results and start growing your blog and business bigger than you have imagined.


In Boss Babe 2.0 sessions, I’m teaching you how to make this happen.


Click here to sign up and grab your spot here

How To Use Your Fashion Blog To Grow Your Empire

I started blogging over 6 years ago, at the time I had a 9 to 5 job and looked at my blog as nothing but a creative outlet - my hobby.  My blog began with teaching women different ways to style and dress. When I started blogging, personal style blogs weren’t that popular (this makes me sounds super old, but I’m not!) - I saw my sister with her personal style blog and stumbled across other bloggers doing the same thing.  I’m thinking, I love fashion and have a ton of clothes - I want to do this too!  My blog then turned into a place where I shared my personal style and continued to help others with dressing and styling.

Going into blogging, I didn’t put much thought into and had no real plans for it other than to be my outlet.  As my blog began to grow and my audience rapidly started growing, I became even more infatuated with blogging and dived headfirst into - committing all of my free time outside of my 9 to 5 to creating content for my blog.

As my blog began to grow, opportunities came.


I began to use my blog as a catalyst to pursue the fashion world and everything I always wanted to do.  I was already making money through blogging and partnering with brands but I also had personal goals and being a stylist was one of them.  My blog provided me with that platform to grow an audience and eventually expand my blog.


Overtime, with the help of my blog I’ve been able to:

Instruct online webinars teaching women all over the globe the in’s and out’s of how to dress

Launch my online store which sells a range of different fashion and style eBooks

Offer one-on-one styling help

And now consulting women on how to use their blog and love for fashion to build their biz


And all of the above was made possible by my blog.


My blog was the starting point to growing my online business.


If you have a blog or thinking about starting one, just realize blogging isn’t necessarily the end game for you but instead your opportunity to create your own path.


While this was not an overnight success story for me, there were many things that played a role in growing my blog into a business:


Knowing how to position your brand

We all have something unique to offer, knowing how to use that to stand out is the beginning to building your blog and online brand.  It doesn’t matter if you see someone doing something similar - I mean, who doesn’t have a blog these days? Your views aren’t necessarily the same as what the next person is doing.  That’s why it’s important to be clear on how you’re going to stand out.


Visual message

Photos captures the eye first over text.  Your brand’s visuals have to be quality photos and visually appealing.  Any and everything you share on your blog is representing your brand.  If your photos aren’t great quality, dark, blurry to messy backgrounds - that’s going to translate to your brand and the quality of what you have to offer.


Your photos should be able to resonate with your readers and beautiful enough for people to want to share them.


It’s not superficial, it’s business.  Quality content and visually appealing photos helps to market your brand.


Quality and valuable content

Using my content to market myself and help my audience with their needs.  To create content that attracts an audience, you have to know who your audience is first.  Knowing and understanding your audience is how you begin to build a relationship with, keep them coming back to converting them into a subscriber, customer or client.


These have been the three main ingredients that have contributed to turning my blog into a growing empire.


Growing Your Empire

Blogging gave me options that I may not have been afforded, or have been as successful.  I’ve always wanted to move to New York because I felt that’s where I needed to be to have a career in fashion, but there were so many reasons why I didn’t want to live in New York.  Luckily, blogging has brought fashion to me and has given me the opportunity to pursue my career in fashion.  It has allowed me the freedom to create and grow my business.


To be completely honest, I never had goals of running my own business, ever.  I would have been perfectly fine having a 9 to 5 IF it involved fashion (and I’m not talking retail).  Blogging turned me into an official business owner.


With fashion blogging, unless you plan on taking outfits for the rest of your life, it’s important to keep your goals in the forefront of everything that you’re doing.


Use your blog as that tool to build your portfolio/resume, grow an audience, build authority in your area of expertise, monetize your content and use your blog most importantly, to show people who you are and what you have to offer.


If you’re blogging, don’t just think along the lines of blogging but how to strategically use it pave your own path.


If you’re feeling inspired, motivated and contemplating how you can begin turning your blog into your biz, the best place to begin is knowing how to position your blog, identifying who your audience is and then how to create content that your audience needs.


Your blog is only the beginning!


P.S. - I offer an online course that teaches you step-by-step how to build, design and launch your fashion blog.  Full details: here.

Why You're Struggling to Create A Profitable Fashion Blog + Biz

Even with a saturated blogosphere and that feeling that everyone has a blog, online shop and/or offers a similar service than yours - you can still standout and be successful.  You don’t need to feel like you’re in competition with anyone -- but yourself.


No matter if you’re just starting out, have already launched your blog or at a standstill on what steps to take next, you can still turn your blog and online biz into a profitable one and grow an audience of raving readers, customers to clients.


Throughout this post, I’ll walk you through how skipping over one small step is causing you to run into so many different struggles plus their solution.

Struggle #1: Getting traffic to your blog

What You’re Doing:

You’re posting on your social media channels with captions along the lines of, “New post!” but other than comments and likes, you’re not seeing much traffic to your blog.

Branded Action:

You’re creating content that’ll get your audience to take action -  you know the type of content your readers want to see, what areas they need help with and they know your content is their solution.  When your readers see, “new post” - they’re excited to check out your latest post, share it with their girlfriends, tag their friends and subscribe to your newsletter so they can keep up with you.

Struggle #2: Creating content that people want to read

What You’re Doing:

You’re either inconsistent with posting,  creating content that your audience won’t benefit from and/or writing content for yourself.

Branded Action:

You understand your reader and are able to create content that connects and resonates with them, it almost feels like you’re their BFF because everything you’re writing they can relate to.  This helps create a more engaged audience and bigger community for your blog where your readers start to look at you as one of their go-to’s.  From reading your blog posts to shopping from your online store to hiring you to help them, they know the worth of your content and are willing to invest more into your blog and brand.

Struggle #3: Not knowing where to begin

What You’re Doing:

Launching your blog and seeing no results and no progress

Branded Action:

You’re unstoppable with creating content, why? You’ve taken the time to figure out exactly how your blog can help others and know how to use that to grow your blog, online biz to your audience.  You’re clear on the type of content your target audience needs, how to write to speak directly to them and you’re able to craft content that’ll help them out.  With a loyal audience and following comes growth.  

Struggle #4: Struggling with content ideas

What You’re Doing:

You’re creating content that you think your audience wants to see and feel your personal style posts are enough to draw a large audience.

Branded Action:

You know how to use your personal style photos to not only inspire others but to create content that they can apply to their every day.  Your readers and their needs are always forefront with anything you create.

Struggle #5: Inconsistent

What You’re Doing:

You’re not seeing any progress which makes you feel defeated which then leads to you posting inconsistently.

Branded Action:

Being inconsistent with blogging usually stems from not knowing what to do.  When blogging, you’re looking to grow your brand, audience to expand into  offering products and/or services - you have a goal in mind.  Tracking to get to that goal is more clear when you know how to attract an audience that needs what you’re offering.  Knowing who your audience is allows you to create content, consistently.  It’s a little harder to run out of ideas when you know what your audience wants and needs.

Struggle #6: Your goal is to inspire and help women

What You’re Doing:

You’re sharing personal style photos to show women that they can also look and feel fab and possibly sharing links to where they can shop what you’re wearing.

Branded Action:

You know your readers aren’t trying to dress exactly like you and provide them with solutions, other types of contents, content add-on’s that’ll help them to apply being more fashionable to their every day.  You’re able to be that go-to for your readers and provide them with numerous ways to education and teach them outside of just personal style photos.

Struggle #7: All women can benefit from my content

What You’re Doing:

You’re writing content for any and all females, I mean, who doesn’t want to look good, right? Anyone can benefit from your content.

Branded Action:

When targeting everyone, you typically end up targeting no one and/or seeing little results.  You’re clear on the group of women that will benefit from your content.  You’ve taken the time to understand their lifestyle to their struggles so you’re able to create content that speaks directly to them as if you were having an in-person convo with them.


If it’s not clear on what that “one thing” that can solve these struggles you’re running into, it’s: branding your fashion blog and biz.


Branding provides you with the direction on how to stand out, attract an audience, narrow down the type of content to create to growing and standing out.


If you’re looking to create a profitable blog, you have to know the people that can benefit from it, need it and will invest it in.


Define Your Fashion Brand workbook helps you to move past these struggles so you can create actionable solutions on growing your fashion blog and biz.

Why You Should Build An Email List

Chasing likes and comments seem to be more popular than focusing on long term results.  Just because a follower likes or comments on one of your photos doesn’t necessarily mean they’re visiting your blog.


A few years ago, this was ok, email lists for bloggers wasn’t something you really needed to focus on.  Today, things are totally different.


This post I’m uncovering why you need to hop on this bandwagon and stop depending so much on Instagram and other social platforms as your only way to get in front of an audience.

You have total control over an email list

Social media is a great way to attract new followers, clients to customers.  If you have a website, I highly recommend using social media platforms as an extension of your brand and to market yourself and engage with your audience.  Social media is a must-have, that’s a no brainer.


However, you don’t have control over it.


As I’m writing this post, Instagram is currently down, when you log onto the app you’re greeted with, “Couldn’t Refresh” and a blank white screen.  You can’t call your hosting company saying, “Hey, my website’s down, can you help me?” and problem solved.  You’re literally shit out of luck and it’s a waiting game until it’s back up (for those who depend so heavily on Instagram).


Now just imagine if it completely disappeared and there was no more Instagram, Twitter, Pinterest or Facebook.  What would that mean for your blog and business? That was your only place for you to connect with your readers then all of a sudden it’s gone.  You’re back to the drawing board and starting from scratch.


You don’t own any of these platforms, so you basically have to fall in line with anything that they do and any change they implement.  And if you don’t like it, then too bad.  You don’t have any control of that.


You noticed how a lot of these platforms have flipped the script with their algorithm feeds, only showing you what they think you want to see or moving to pay to play platform.  Why place so much of running your blog and business in someone’s hands?


Email subscribers are more likely to invest in you

Your blog is a great platform to market your product or service.  Those on your email list are obviously a fan of your brand, or they wouldn’t have given you their email address, they trust that you’re going to provide valuable content to those on your email list and they want to be apart of that.


Should you ever decide to offer a product or service, these people will be more likely to invest and shop with you vs some random reader new to your website or a new follower on your social media page.


Why? Your subscribers are familiar with your brand, what you offer, the quality of it and they trust that you’re going to deliver.  Someone who is new to your blog or social media page may be a little reluctant to spend money with you for the simple reason that they don’t know or trust you.


An engaged audience (your email list) will always trump those followers who don’t invest in you and just follow to follow.


Best way to communicate with your audience

Sure, people will browse their social media feeds but again with the algorithm changes going on, you can’t be 100% certain that your posts are actually going to show up on the feeds of those following you.  What you do know is when you send an email, your email will be delivered and the subscriber can view it.


What happens if you post your latest announcement on Twitter and your followers aren’t logged on Twitter that very second to see your tweet, after a few minutes that post is now at the bottom of their feeds and they may not even see it.


Even with a busy day-to-day, your subscriber will be able to view your email on their time when it’s convenient for them and guess what, the email will still be in their inbox.


Should you get started on building your email list?


If you’re running a blog and/or business, yes.  If you’re blogging just to blog and have no plans on launching a product, service or monetizing your content, then an email list might not prove to be beneficial for you.


Building an engaged audience is key to growing your blog and business.  In my opinion, a new subscriber is just as great as a new sale - your content has moved someone to take action and make them want to invest a little more in what you have to offer.


There are several email service providers to use, I personally use Mailchimp and have experimented with others but I’m happiest with Mailchimp and their customer support.  You can start your free account, here.

Related Posts: How To Grow An Audience


Sign up for Boss Babe 2.0: From Blog to Biz and learn how to create content, automate your biz + 30 days of mentoring -

Click here to sign up

Why No One Is Visiting Your Blog

One of the toughest parts to running a blog, especially when you’re just launching, is getting people to read your content and keep them coming back.  There will be people who come across your site and don’t vibe with your content which could be because of a few things - they don’t have a need for your offer to they don’t understand what you have to offer.  And that’s totally fine you can’t appease to everyone and expect everyone to think they should love your brand, as much as you do.


Wouldn’t you rather have an audience of people who engage with your content than those silent followers who could care less what you’re doing? Uhhh, for sure.


You often hear, “ideal audience,” or “target market” and may have no idea what that is and how that applies to why no one is reading your blog, let alone how to reach them.

So, if you’re feeling like you’re blogging to yourself, your mom and friends and have no clue on how to get people to read your content then this post is for you.


You’re not being clear on what you offer

Your offer simply means, how can you help those reading through your content.  If there’s no benefit to a reader, why should they read through your content.  Aside from seeing the photos you post on your social media channels, they see no need on visiting your website to actually read through your posts.  People need a reason to dig through your content.  Basically, what’s in it for them? It’s easy to inspire people through visuals but do they really need to go to your website for that when you’re sharing on your social media pages?


Everyone has something to offer; whether that be your outlook on fashion, insane styling tips that’ll help those that struggle with getting dressed, DIY’er, unique products that you offer to a service that you know can be helpful to so many people.


You have something unique to offer but you’re not using that to your advantage.


It’ll be harder for people to engage with your content when you’re writing only 2-3 sentences, offering vague and brief tips, you’re not clear and your content isn’t valuable.  You want your audience to feel that your content is so good, they keep checking for you just to see the latest post.


When you’re writing a post, ask yourself:

  1. What is the goal of this post?
  2. Who is this post for?
  3. What action should my audience take?


You’re inconsistent

Getting traffic to your website can be a struggle on it’s own, being inconsistent is only making it 10x harder for you.  Your audience has no personal connection with you, majority of the people visiting your website are not your real-life friends, so in order to build a relationship with them you need to prove yourself.  You can’t go hard with pushing out new and valuable content, disappear for a few weeks and then get back to it and expect these people to continue to come back to your site.  The only thing you’re proving by being inconsistent is showing you’re not trustworthy - your readers don’t know what to expect from you because you’re all over the place.  This is one rep you don’t want to have when you’re looking to build your online brand.  Once you give people a reason to not trust you, it’ll be harder to gain their trust back.


Eventually they’ll get to the point where they just don’t care and move on and forget about you.  Being consistent is key to growing your audience - this also trickles down to your social media posts and newsletters.  Consistency across the board!


Reasons why you’re not consistent:

  1. You struggle with coming up with new content ideas
  2. You’re not sure who you’re writing for
  3. You don’t understand what your audience wants to know/needs help with
  4. Not planning ahead


If you’re unable to flush out one idea after the next like it’s nothing, you aren’t clear on your audience, how to target them and understanding their needs.  It’s easy to say, all women can benefit from my website - but at the same time, how can you write target content that can relate and resonate with a 21 year old, a 35 year old to a 50 year old at the same? For example, lets say you’re teaching your audience how to pull off wearing over-the-knee boots and you’re targeting everyone - do you think someone who is 50 years old is going to wear OTK boots the same way a 21 year old might?


You have to understand your audience inside and out in order to attract them and continuously create content exactly for them.


How to solve this: Define your fashion brand workbook | Content strategy planner (included when you enroll in Launch Your Fashion Website or Grow Your Fashion Website online course)


Being able to define how your brand and what you offer to defining your target audience and what they need is the steps to take so you can create a stronger content strategy.


Your site has no focus

It’s easy to write about any and all of your passions, you have a ton of interests and you want to use your creative space to share them.  I get it.  But will your audience?


If you’re writing about baking pancakes in one post, how to shop for the latest fashion trends in the next, how to start a podcast in the next, your love for animals in another post to how to dress - how can your audience understand what it is that you have to offer them?


It’s totally fine to go more along the lines of a lifestyle blog where you can talk about more than one topic, it’ll be easier for your audience if the topics can all relate to one another.


You don’t want to leave your audience confused and trying to understand how they can benefit from what you’re doing - if they have to think about it, it’s on to the next for them.


What do you want your brand to be known for? The site to go to for help with shopping or styling? Or the site to go to that talks about your favorite pets?


Related posts: How To Narrow Down Your Blog Niche + Focus


You’re trying to reach everyone

Of course you’re thinking you want to reach everyone - the more, the merrier! In this case, not so much.


Easily put: if you’re trying to sell a $100K car, are you going to try and reach everyone? Not everyone can afford a $100K car so in order to be effective with your efforts, you’re going to target those that can.  


If you’re favorite brands to wear on Zara, Forever21 to H&M but you’re trying to target high-end brands such as Chanel to partner with  - does that make sense?


Understanding your audience needs and who benefits from your offer is how to breakdown your ideal audience, brands to customers and clients.


Spending so much time crafting a content strategy for everyone to buy that $100K car when your clientele makes around $35K year is going to prove to be more difficult than you thought which in return results in low traffic and little engagement, or not results at all.  How can someone who earns $35K a year afford a $100K luxury car? They can’t.  You’re spending so much time creating content for an audience that you don’t have and/or an audience you don’t know.  


Get to know who your audience is.


Solution for this: Define Your Fashion Brand workbook


You’re not using social media to your advantage

You can’t expect to publish a post and an audience to come flooding in.  A new blog post is the start of your marketing efforts - a cycle you’ll go through with every single post.  You have to make yourself known.   Think about it like this: no one knows your website or brand, it’s your job to make yourself known and spread out your content on the web.


Your social media platforms are an extension of your brand, so be strategic with what you’re posting.  If you’re not even talking about your brand on your social media pages, how in the hell is anyone suppose to know about you, your brand and website?


While it’s easy to get caught up with the social media shenanigans and posting what you want - if you’ll looking to grow an audience and your brand, be strategic with each and every post.


Does your audience of females who need help with styling a certain product necessarily care to see one pointless selfie after the next?


Personally speaking, I don’t care.  


If you’re not consistently using your social media pages to market your brand, how can you expect people to know about you?


Solution: Create a content strategy for your target audience | Workbooks included when you enroll in Launch Your Fashion Website online course or Grow Your Fashion Website online course


Your brand game is weak

Since you’re not able to have a personal conversation with everyone who follows you, they don’t personally know you - your brand is your identity and how people are able to relate to you and what you’re doing.


If you have a fashion-focused website and someone is visiting your website for the first time and they see a pink flamingo background, posts with unrelated topics, visually unappealing photos to an unprofessional and confusing layout - why are people are going to want to rack their brain trying to figure out what your brand is about? They’re not, they’ll exit out and may never return.


Branding your blog and website is more than just picking out your logo, designing your website and picking out your colors.  This is apart of branding but only a small portion of it.


Do you plan on growing your blog and audience? Yes.

Do you want your audience to be able to easily identify what you do? Yes.

Do you want to be able to create an engaged audience? Yes.

Do you want to be identified as that go-to for your audience? Yes.

Do you want your audience to be able to trust what you do and look to you for help, guidance to inspiration? Yes.


If you agree, then branding for you is a no-brainer.


If you have any intention of growing your website, which you do, then you need to be clear on your why, what, how and your who.


Skipping branding is like trying to grow a blog or business with no audience.


Related Posts: You Can’t Build Without Branding


Workbook: Define Your Fashion Brand workbook


Running and growing a blog is a learning experience, I had no idea what I was doing when I launched a few years ago but with more practice and experience, I began to learn what works better and what doesn’t.  So don’t feel completely overwhelmed if you’re not practicing the above, it’s ok to make corrections and changes as you go, how else are you suppose to learn? No one gets it right the first time around.


I had no idea in the value of branding a few years ago, Instagram wasn’t even around.  As time goes by, you’ll continue to make small tweaks here and there - progress.  But if you’re looking to see progress you have to put in the work to see results.


These are things I’ve incorporated into my business over time, and it wasn’t really until then I began to see a change.  The core of your blog and business is your audience, they are an important part to growing your business.  So, if you’re trying to decide where to begin first, I’d suggest digging in a little deeper and defining your brand, this in my opinion, is your first step to building your online presence.


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You Can't Build Without Branding

Branding is one area that confuse many and often goes skipped.


So let me put it to you this way:


Do you plan on launching your own website?

Does your goals include attracting and building an audience?

Are you looking to create income from your biz?


If yes, then you’re looking to build a brand, not just a website, online shop or blog.  But a brand.


A strong brand has the ability to move, influence and inspire others to take action whether that be subscribing to your newsletter, purchasing your latest product, reading your blog posts, following your social media pages to investing money into your brand because they trust not only you but the content and quality of your brand.


It’s your brand and presentation that allows you to begin attracting your crew of people!


Stop thinking you don’t need to brand your biz and thinking results are just going to come.  They won’t.


Stop wasting your time on vague strategies and implementing ideas that don’t create results.


If you’re saying, “I want to start my blog and inspire others.” That’s what majority of people online are trying to do, so how is your brand any different - matter of fact, how are you going to brand and position yourself to stand out?


Whether you’re in your beginning stages or have already launched, this step is one you can’t avoid.


If you want to build an audience of people who want to invest in you, not just follow and never pay attention to anything you offer on your website,

If you want to be able to create content that attracts your target audience,

If you want to be able to grow and monetize your website,


Define Your Fashion Brand workbook is going to help you build the foundation of your biz.


It’ll be harder to hit your goals when you don’t know how to do it or who’s going to rock with your brand.



Or, get it for free along with a bunch of other freebies when you enroll in Launch Your Fashion Website online course.


  1. Define Your Fashion Brand workbook
  2. Primp & Prep: setup your coming soon page and email list to begin growing your audience as you’re building your brand and website
  3. Content Strategy workbook: learn how to create content that’ll attract your target audience + opt in topics (examples include personal style blog, if you’re selling a product to offering a service), plus the type of content and visuals to share across your social media platforms (with tips on free online resources to use to create them!)
  4. Content Strategy planner: Stay organized, track and plan the content and visuals needed to market your content on your social media platforms.
  5.  Grow Your Biz On AutoPilot: Email Automation workbook: learn how to set up your opt in’s to automatically send once a subscriber joins your list.  Plant the seed then allow Mailchimp to do the work for you.


  1. Walks you through the design and setup process on a WordPress website with pre-selected themes.
  2. Elements of photography for a fashion website + the type of photos to capture to help market your brand
  3. Create, diversify and monetize your content and social media channels - no product or service needed to start making a little cash.  If you want to share more than personal style posts, I’ll show you to to create those stunning collages.
  4. How to market yourself on social media + other online fashion communities to help grow your brand


How To Use Gmail To Set Up Your Custom Domain

When you’re building, growing and running an online website, you’ll need a way for your readers and prospect customers and partners to get in touch with, that’s an obvious.  Unless you plan on posting your phone number, email is the easiest form of communication.

Before, I cover how to setup your custom address, I want to address a few pointers to keep in mind when choosing your email address:

ONE | Keep it professional

Everything you do from what you’re posting, the language you use to the design and layout of your website is a reflection of you and your brand.  Your email address is no different.

No one wants to send an email to lilsexy88@yourdomainname.com.

In my opinion, that’s a major turnoff.  If I was interested in “lilsexy88’s’ services or products and saw that as their email address, I’d think twice about investing my money into someone who considers themselves as “lilsexy” or felt that was an appropriate business name to use.  Save these type of email addresses’ for personal use only and avoid sharing with the general public or using for business purposes.

TWO | Avoid using numbers or special characters

You don’t want to confuse your audience or those trying to get in touch with you with a email address, such as, ashleigh00_book@domainname.com.

Is that a zero or an O? Sometimes characters and fonts show differently across different browsers, so that prospect that’s interested in investing $400 into your online course but has questions first reaches out, will never get a response back from you because she confused your ‘0’ with the letter instead of the number.  There goes a missed opportunity.

THREE | Keep it simple

If you have a brand name or first name that could easily be misspelled, consider using a general email name instead that you post.

My name, Ashleigh, is not necessarily the way most people think to spell Ashley, so I don’t lead with an email address using my first name.  Instead, hi@domainname, hello@domainame, or info@domainname is an easier email address where you don’t create confusion.

It’s the little things and details that count!

Setting Up Your Custom Domain

Typically when you purchase your custom domain name you’re given the option to also set up your custom email address; for example - hi@yourcustomdomain.com.  I’ve personally never taken this route for the simple fact that I don’t prefer the setup and interface you use with it.

Why make things extra or complicated when it doesn’t have to be that way? I’ve always used Google for my custom domain names and never ran into any issues.

Here’s how to set it up:

ONE | Visit the Google Apps for Work website here.

TWO | Start your free trial and enter the requested information.

THREE | Select ‘Use A Domain Name I Have Already Purchased’ option and enter your domain name that you want to use.

FOUR | Create your email address.  Options: yourfirstname@domainname.com, hello@domainname.com, info@domainname.com.

FIVE | The following steps require a little coding, nothing super hard! This is to help verify that it is your actual domain name.  Copy the provided meta tag and head to your WordPress dashboard.

SIX | Once in WordPress, go to Appearance > Editor > Locate ‘<head>’ underneath Templates on the right side of your screen - it can also read as ‘header php’ or ‘Theme Header’

SEVEN | Underneath <head> paste your meta tag under <head> and before <body> then save and exit out.

EIGHT | Complete the verification process by selecting, “I added the meta tag to my homepage” and then click verify.

Keep in mind, since this is a trial period, you will have to pay $5 per user once your trial period is over.

Next step..

Connecting Your Domain Name to Google

Once you have completed the above steps and verified your domain name, you can now head over to Google to open up your email address.

ONE | Head to Google

TWO | Select Create Account

THREE | Enter your email address and enter in your account information

FOUR | Once you’ve completed your setup, you can now access your Google Console from this account to view all account information, this is also where you can add in more users should you ever need to later down the line.

To access your console:

Once you’ve connected your email address to Google and are inside your account, select the tool icon drop down menu > manage domain > then you’ll access your admin console.

Many small steps but nothing too difficult! If you have any questions about completing any of these steps, feel free to leave a comment!

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Checklist for Starting Your Fashion Website

So, you’re looking to start your fashion website?! As exciting as it is, it’s also nerve-racking at the same time, right?

From trying to decide what to do first, what to do next, and exactly what all needs to be done leaves you confused and left accomplishing absolutely nothing.

As nice as it would be to just decide on your layout, build out your site then launch it, that is only the half of it.


When you think of starting your fashion website, many typically start with how they’re going to design and lay it out and completely looking past all of the other steps to take before even getting to the design process.


If you’re constantly finding yourself stuck on something, it’s most likely because you haven’t completed the prior step, and that prior step may be something you have no idea what it is.


When I first launched my website a few years ago, I honestly put no thought into it, I setup my website, launched then began blogging.  That was it.


Now a days, it’s not that simple.  

Everyone seems to have a blog and in order to stand out, you need to come ready with a game plan and start strong.


There are several steps and actions to take before you even begin designing your website and to make it easier for you, I’ve created a checklist of items to do starting now all the way up to your launch date.


Use this checklist to set goals, track your progress and keep you focused.  The journey to launching is easier when you know exactly what needs to be done! I have broken down what needs to be done at each stage from pre-launch, designing to post launch.

Click here to receive your download + access to my free resource library of helpful tips!

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How To Narrow Down Your Niche and Blog Focus

Trying to settle on a topic or focus for your blog can be a headspin, you’re bouncing around so many different ideas, some different, some that don’t relate to one another, and trying to figure out how to nail down what you want to focus on.

Your blog doesn’t have to focus on just one thing, there is nothing wrong with covering a range of different areas but I’d suggest that they be connected somehow.

For example, you don’t want to cover fashion then jump into talking about your love for sports to fancy automobiles - like, where is the connection with any of these?


Do you want to focus on one topic in general; such as, fashion?


Or, are you leaning towards a more lifestyle focus where you can cover different ideas that deal with day-to-day real life; such as, travel, fashion, food to beauty?


Narrowing down your niche provides you with clarity on the type of audience you want to attract to the type of content to create.


Questions to ask yourself when choosing your niche and focus:


One | What do you enjoy?


You love fashion, yes, what specifically do you love about it? Do you enjoy bargain shopping and finding the latest deals? Do you love looking at streetstyle? Do you find yourself always looking to recreate a celeb’s outfit but at an affordable price? Do you love keeping up with the latest trends?


Two | What do you love to talk and write about?


Content creation is a huge part to running a website, not only do you need to keep it up and running but you need to also be constantly creating content that’ll keep your readers coming back.  


So, what about fashion do you love to talk about and could go on for days speaking and writing about it?


If you enjoy doing something but are struggling to figure out topics relating to it, then that might not be your niche area or focus.


Something you can write about, you’ll be able to easily flush out ideas and different ways to create content around it.


Three | What do your friends and family come to you for?


Are your friends always coming to you because they need help with shopping for certain items? Do they come to you because they know you have a great eye for fashion and could help them put their outfits together? Do they come to you for the latest advice for the newest trends because you’re always on top of it?


If other people are constantly coming to you for help, this might be an area to consider focusing on.


Four | Would you be able to teach what you enjoy to others?


I always like to think long-term, so, in terms of growth and expanding your brand, should you be interested in creating products or offering services later down the line, do you feel your blog’s niche and area of focus is something you feel you’d be able to teach to others?


For example, if you enjoy shopping around for the best deals, would you be interested in personal shopping for others? If you love teaching others how to dress, would you be interested in offering services where people can hire you?


Your blog’s focus and niche should be an area you’re familiar and comfortable with, where you can easily create content surrounding it and enjoy what you’re doing.  If someone is browsing your website or social media pages they should easily be able to identify what you do.


Growth is inevitable for any brand when you’re clear on your focus and able to use that to attract and grow your audience.  With growth and a loyal audience comes opportunities.


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How To Create Your Logo and Favicon On Your Own

It’s 2017, luckily today we’re able to do a lot more things on our own without having to hire out, and without having to jeopardize the quality of our content <insert emoji hallelujah hands>

Things that may have costed us a pretty penny a few years ago; such as, designing a website or logo creation, can be done for a fraction of the cost these days (or for free), and get this, you can do it on your own.


You may be thinking, I’m not a graphic designer or I have no design experience, yea right.  Neither am I but it can be done.


Ask yourself: Are you clear on your brands vision? Are you clear on your brands color theme?


Then yes, you can use that to create a logo on your own.


What you need to complete the following steps:

(1) Your brand name

(2) Set color scheme

(3) Any graphic or image you want to attach to your logo (no worries, if you don’t have one!)

(4) Google account


See, it already seems easy, right?


Here are some tips to keep in mind when creating and customizing your logo:


  1. Play around with different font pairings

  2. Play around with different colors and shades

  3. Play around with alignment

  4. Play around with spacing

  5. Insert a graphic (optional)

Sounds simple enough, right?

In the below download, I show you how you can create your own logo (for free) using Google + you can totally use this to also create your website favicon.

Click below to receive your free download + access to my library filled with more resources that’ll help you with growing and building your online fashion biz!


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How I Used My Blog To Launch My Online Store

It’s no secret that blogging can open the doors to many opportunities.  While it may come easily/harder for some, putting in consistent effort remains the same across the board.


Do you find yourself dreaming of making money from your side hustle?

One day being able to quit your 9 to 5 to pursue a career in fashion?

Running your fashion website full-time?

Turning your dreams of building your online brand into reality?


Well, I’m here to say.. It is impossible.


I’ve shared my journey with you here but I can’t repeat enough: blogging is what allowed me to pursue my fashion dreams and much more.


Building an audience, growing your page views and endless opportunities is not something that happens overnight.  As nice as it would be to put a timeframe on when things can happen, there isn’t, that comes down to you.


How hungry are you?

How much are you willing to sacrifice to make this happen?

Are you willing to put in the work, week after week?


Your level of success depends on you.




Running a website is nothing short of an opportunity.  Your blog, in a way, is your portfolio.. Your resume to attract brands, clients to customers.  This is your opportunity to show off what you’re made of.


When you’re blogging, you should have a clear idea on your who, what, why, how and style in order to attract the audience you’re seeking.  If you’re stuck on defining your brand, check out my online workshop, Defining Your Fashion Brand where I help you break it down.


Being clear on your brand will provide you with the direction on how to position yourself, what to share, how to share it to building your online presence that people can identify with.  This is one step you can’t skip over if you’re looking to build your fashion website.


Every single post is an opportunity - to not only monetize but to market yourself.


My website, like everyone else, started off without a following, nobody knew who I was or who The Daileigh was.  That never stopped me from what I was doing.  If you want people to know who you are, give them a reason to know who you are and continue to keep checking on you.


Give them a reason to want to visit your website, subscribe to your newsletters, share you to their friends and family.


This happens from being consistent, being clear on your brand and message and putting in the work, day after day, week after week.  There is no magic formula to success.


With consistency comes results.  And you can’t expect results without being intentional, a plan and clear on your brand.




Over time, I began to see a change with my website and following.  I started attracting women that all shared a love for fashion and many of them struggling to pull off being fashionable.  Having conversations and connecting with my audience allowed me to realize an opportunity that I was overlooking.. Women needed help with looking fashionable and I could be their resource to making their life a lot more stressful when it comes to fashion.


I was once asked by one of my readers, I blog but have a small audience so I don’t think I’ll be able to start an online store.


My response: you have an audience, that’s an opportunity right there! Engage with them, ask them questions.  Who cares how small you feel your audience is, you have an audience and they all follow you for a reason.  A loyal audience usually converts to paying customers.  


Through blogging I was able to do just that, engage and get feedback to create tools for my audience.  


You don’t need a huge audience to make this happen.


Blogging opens the door to opportunities.


I went on to launch my online store sharing a collection of fashion and style eBooks and from being able to see a need for something, ask my audience about it, I was able to deliver.  Within my first month of launching my digital eBooks, I brought in just under five figures in the first month alone.


Note to self: never be afraid to ask.




When I started blogging, I never thought I’d launch an online shop and begin designing and creating products.  It was never a thought for me.  But again: blogging brings about so many different opportunities that you may have never imagined of pursuing.  


If you love fashion and have been playing with idea of launching your fashion blog and sharing your talents, you should! While it can seem overwhelming on where to begin, I have made it easy for you with my workshop and online course.




First things first in your journey, defining your brand.  This is your time to really think about your purpose, goals, your vision and your plan of attack.  I help you to break down your who, why, what, how and style in my online workshop, Define Your Fashion Brand.


When you’re ready to begin laying out your website or looking to fine tune your current site, Launch Your Fashion Website online course will walk you through how to lay out your site, creating photography that’ll help sell your content, diversifying and monetizing your content to growing your audience.


Every time you post, it’s an opportunity.  Don’t miss out on that!


If you have a website and it’s not producing the results you want, you will also benefit from this online course and/or have the option to have your site reviewed by me where I give you tips and pointers.


Allow your blog to be your path to living out your dreams.

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Why You Need To Brand Yourself

When you hear the word branding, you may either be thinking - ehhh, I don’t need to worry about that or it’s not important.

If you’re looking to blog, build a business, attract customers and clients, work with brands, launch an online shop, build an online presence.. You need to have first branded yourself.

Branding yourself is more than having a logo and identifying your design colors and theme.  

Your brand is your identity.

Your brand provides you clarity on the type of content you’ll create and share.

Your brand will give you direction on how to market yourself and to who.

Your brand and how you present yourself is what attracts an audience.

 When you’re not clear on your brand, then who are you marketing yourself to?

 Have you ever seen someone posting quotes and memes yet their selling fashion?

 Have you ever seen someone posting collage photos of an outfit they put together and expect clients to come rushing in?

 Do you ever get confused when you visit someone’s website or social media pages and have no idea what the hell they’re offering?

 If someone is not able to identify what you do within 5 seconds of scamming your pages and website, you’re not clear on your brand.

 A confused mind doesn’t often convert.

 When you’re not clear on your brand, you’re only making it harder for you to build a loyal audience of followers, customers, clients tobrands.

 A confused mind 9 times out of 10 won’t check back for you.

 When you skip branding your business, you're only creating the beginning of missed opportunities.

Question to ask yourself: do you know what your brand is and how you are going to use that to position yourself? With a handful of blogs launching every single day, you need to be clear on your angle, and this all starts with your brand.

In Define Your Fashion Brand workbook, you break down your WHY, WHAT, WHO, HOW and STYLE.  These are the elements that help to define your brand and bring it life.  This is what helps you to create a brand that stands out, not look like what everyone else is doing.

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I’ve started from scratch and have been able to scale my blog to a five figure a month business.  Catch my full story: HERE.

A Day In The Life Of A Fashion Blogger When Booked

Having your own fashion website can come with a lot of perks.  I say that because, these days brands are more interested in working with bloggers and influencers to market their product or service.  Our audience gets the real-time perspective from a blogger than they would from an advertisement.

That in a way, gives us bloggers an advantage, right? Own it.  Because it’s the truth.

I shared my story on how I began blogging to going full-time here.

Apart of being full-time for myself includes the fact that I’ve had the opportunity to work with some amazing brands and be apart of some exciting campaigns.  Most recent, I’ve had the opportunity to work with L’Oreal Hair to help launch a new product line and fly out to Canada to take part of this campaign.

If you follow bloggers you may see that they work with brands and probably wonder what a day in a life would be like once you’re booked! So, I’m going to share my experience with you.

While I share these types of posts with you guys, it is in no way to boast or brag, I just like to lay out how I started my journey to where I am now to show that it can also happen for you.


I received the email asking if I wanted to be apart of this L’Oreal Hair campaign and they wanted to fly me out on an all-expenses paid trip to Canada that coming Monday.

I remember my hands shaking as I was reading that email.  To say that I was excited was an understatement, of course I accepted! And immediately had to start prepping myself to travel to Canada in a few days.


These next few days were a little crazy as I ran around trying to get everything in order for my trip.  I had already planned on being in Houston that next week as well, so I had to now prep for being away for an entire week, not just a few days.


The day arrived.

A driver was sent to pick me up to take me to the airport and my travel to Canada was underway.

The plane ride was about 2 hours.  This was my first time to Canada so I was super excited.  I almost panicked for a minute because I couldn’t find my luggage, but I did.

At baggage claim, there was a driver waiting for me with a sign that read my name.  On our way to the hotel, I was trying to take everything in.  It was so beautiful, it was cold and snowing and I am usually never excited about cold weather.

As soon as we arrived at the hotel,  as I was walking up to the room, I noticed a staff member following behind me with these insanely huge balloons (I thought nothing of it) until I realized he was behind me still when I got to my door.  L’Oreal had welcomed me with balloons that had their name on it, the name of the campaign, my name and the balloon colors where the color that my hair was going to be for the campaign.  

After being a kid and jumping up and down, running around the room and taking pics, I immediately put on my snow boots and headed outside to walk around.  I had a small timeframe because I had a hair appointment later that evening.

At 7PM, I met with one of the L’Oreal team members and the hair process began.  When I returned to my hotel, I ordered room service and called it a night because I knew tomorrow would be a long day.


Woke up.  Ordered room service.  Then went to set.

As soon as I walked in, I met the crew and they began working on my hair and makeup.


I only had two outfit changes, took looks of before and after shots, filmed, did videos, had an interview with the team and of course a photoshoot!

I was so excited to walk away with an official #Colorista bomber jacket that they created for us and Aldo shoes sent me a pair of booties as a gift!

Oh, let’s not forget about @thedaileigh cookies.  How cute were these?!

The team was so amazing.  Although it was non-stop, it was such the experience!! I was there for about 6 to 7 hours.  After we wrapped I went back to the hotel, relaxed, ate and waited for one of my girlfriends to arrive in Canada (who was also taking part in this campaign).

She arrived around midnight, we hung out for a bit then called it a night.


I woke up early so I could take in the last bits of Canada before my driver arrived.

I ordered room service, opened the windows in my room and sat on my bed looking out and enjoyed my final breakfast.  It was snowing again and I honestly didn’t want to leave.

Heading down to checkout, I see the same driver that picked me from the airport, I was so excited to see a familiar face.  We chatted the entire way to the airport and I gave him the biggest hug when I said goodbye to him.

I was back on the plane and heading back home.  

I arrived back home around 4PM, a driver was waiting to take me home from the airport.  I knew I had a long night ahead of because I was leaving for Houston at 5AM the next morning so I took a nap.

Needless to say, I got NO sleep that night and before I knew it I was back at the airport, on the plane taking part in my next adventure/collaboration…

Blogging has allowed me to do things I could only dream of and live a life I only imagined.  While it may sound cliche, deciding to blog was probably the best decision I could have ever made.  If it weren’t for blogging, I wouldn’t be afforded these wonderful opportunities.

You can tell from my story, I began from scratch, I didn’t have a huge following or a ton of page views but have been able to turn my blog into my full-time business.

If you’re looking to start your journey, DO IT.  You own yourself that, right?

If you’re not sure on where to begin, this is what I recommend:

Step 1: Defining your fashion brand - breakdown your who, what, why, how and style before you begin building your website and online presence.  I walk you through this in my online workshop, Define Your Fashion Brand.  This is step one before you even begin designing and laying out your fashion website.

Step 2: Time to start building your website! I have created your roadmap to launching in my online course, Launch Your Fashion Website.  This course gives you the point of view from a fashion blogger who has been able to grow their blog and launch to a full-time business.  Full details and enroll: HERE.

Running a blog is definitely an experience that comes with a lot of responsibilities but the opportunities outweigh them and make it beyond worth it.  Everyone has a talent, why not share it? There is room for everyone! Everyone has a different outlook and perspective on fashion, so why not share yours?

Are you ready to get started?


Sign up for Boss Babe 2.0: From Blog to Biz and learn how to create content, automate your biz + 30 days of mentoring -

Click here to sign up


How I Turned My Blog Into Five Figures A Month

When I started my blog a few years ago, I had no goals for it, no intentions of turning it into something bigger, I honestly was just in need of a creative outlet where I can share what I enjoyed - fashion.  From a job that bored me to tears, my blog was my personal space where I could put my talents and skills to use, I loved it.

I began with a blog that shared fashion and styling tips under a different website name then eventually transitioned to a personal style blog and The Daileigh was born.

Being consistent, willing to learn, improve and grow and being clear on how I position myself is what lead me to collecting 5 figures a month with blogging.  Now don’t get me wrong, blogging is nothing short of easy - but then again, what is?  There is more to blogging than taking pics, posting them and having social media.


When you’re first starting out, it can seem a little discouraging - no one really knows about you, you don’t have a ton of people flocking to your website, if any, and it seems like no one cares what you’re doing or sharing because it’s not leading to the results that you’re hoping for.

Let's be real for a minute, when you’re starting out, that's exactly how it can be but that should in no way make you want to give up.  It’s your job to stick it out and give people a reason to know who you are… being consistent.

Setting up a schedule where I could create my content ahead of time and juggle my then full-time 9 to 5 helped out a lot, I gave up plenty of my weekends, sacrificed time with friends so I could focus on my blog.  



It takes time to build an audience and gain a loyal following, being consistent and having a plan is what keeps you on track towards your goal.  So, even though I didn’t have a large following, I stuck with it.

Then things started to pick up..

  1. I was accepted into the Lucky Magazine blogger network (and back then, that was HUGE!)

  2. Magazines began reaching out to me so I could be featured in their publications or in online features

  3. H&M reached out to me wanting to partner up

  4. Target reached out to me wanting to collaborate not just for a one-time thing but a couple months and send me on an all-expenses paid trip to New York Fashion Week

And this whole time, I’m thinking I’m blogging to myself, a few friends and my family.  Note to self: you never know who is watching you.

I didn’t have thousands of followers, back then, Instagram was fairly new, not too many where you using it and I wasn’t that active on other social media platforms - mainly my website.  Another note to self: you don’t need millions of followers for a brand to be interested in you or to start making money.

I basically grew my blog without social media.  These days, there is an advantage, not only do you have your website but social media platforms as well.



Once I realized people actually are tuning into my posts and saw the opportunities that could come, I got serious.  Once I saw that you could make a living off of this, things took a turn for me and I buckled my ass down.

I started out on Blogger which was awesome because it was super easy to use but very limiting.

I was ready to take my site up a notch and knew I couldn’t do that on Blogger so I moved to Wordpress, gave my site a face lift and rebranded myself.

From then on out I have been able to grow my blog, just by doing something I loved, opportunities were coming in, I started collecting money from my side hustle (because I still had my 9 to 5), started building relationships and new friends and then I saw another opportunity and seized it.


Being able to share my personal style and love for fashion attracted an audience of like-minded women from all over the globe.  Styling women was something I always wanted to do and would dabble with it from time to time, but having a growing audience I saw a need that women struggle with and created an opportunity.

The Daileigh expanded.. I began hosting online webinars teaching women different topics of fashion.  I’ve had women from Japan, Canada, Australia, Poland, Ghana, Abu Dhabi, Nigeria, France, New Zealand, US to the UK take part in my courses.

I had no idea I had a global reach and from there the lightbulb went off and I knew I could turn my side hustle into my full-time business.



You can’t have a goal without a master plan, knowing that I could actually leave my 9 to 5 behind, that became my #1 focus.  My social life became non-existent, I wasn’t doing my best at keeping in touch with friends.. I was focused and only cared about work (selfish, maybe? But sometimes you gotta do what you gotta do).

Besides continuing to blog consistently, hosting more and more webinars, continuing to build relationships with brands, create new collaborations, hustling to networking.. I began to make more money than I was making at my 9 to 5.

I knew I could quit my job, but the fear kept me there.  When you quit, you’re on your own.  It’s up to you to put food on the table, pay your bills and maintain your lifestyle - that all falls on you now.  No more bi-weekly paychecks coming in knowing exactly what you’re making each month, that comes to end.  So, I stayed.  I was ready but too scared to take that leap.

A few months passed by and I still had my 9 to 5 and was still blogging and making money with it.  I had no idea when I was going to muster up the courage and ditch my 9 to 5 so I set a goal month on when I would pull the trigger and put in my two weeks.

Well, that goal date came way earlier than expected.  Why? Because my 9 to 5 started to play around with my paycheck and what I was making.  And I don’t play when it comes to my money.  

On June 26, 2014, I went into my boss’ office and said, “Today is going to be my last day.” And from then on out, I was officially on my own.



Everything happens for a reason, right? That was meant to happen, it was time for me to really take The Daileigh and grow it.  

Throughout the next few months, I continued to work with brands, host webinars, grow my audience and page views and expand..

+ I launched my styling and consulting company

+ Launched my digital collection of fashion and style eBooks

With a combination of everything I was doing, I was collecting money from:

  1. Monetizing my site

  2. Clients

  3. Online shop (eBook collection)

  4. Partnerships

And was able to start racking in 5 figures a month.

None of this would be possible if I did not begin blogging.

It has never been easy, there have been plenty of up’s and down’s, it has taken A LOT of work but it is definitely possible.  I can happily say, I created the lifestyle I’m living.  I knew I could never settle for being unhappy or being complacent collecting that 9 to 5 paycheck because I was miserable.  I took something I was passionate about and turned it into my career.

Now a days, you see a lot of women being able to make this happen.. Because of their blog and the opportunities that comes along with it.



If you’re just starting out, in the process of launching or already have a website, I have created what I like to call a roadmap to fashion blogging in my online course, Launch Your Fashion Website.

From being exactly where you’re at now and understanding the struggle of designing your website, creating content and growing your audience, I lay it out for you step-by-step.

If you’re going to start blogging, you might as well, go at it the right way because you never know who is watching and you can for sure turn this into your full-time.. If you want it.

From how to layout your site, how to capture photography that’ll sell the heck out of your style and content, diversifying and monetizing your content to growing your audience, I am giving you the perspective of a fashion blogger turned business owner.

I’ve been there.  I’ve done it.  And I am still learning.


Before you can begin building your website and online presence, you must first know what your brand and message is.  I have a workshop that’ll work you through this - HERE.  You need to be clear on your direction and how you want to present yourself to the world.. before you present yourself to the world.  It’s never too late to fine tune your brand, I was blogging and rebranded when I transitioned to Wordpress, so no biggie if you’re stuck, definitely check out my workshop (there is a one-on-one with me) so we’ll definitely work through it together.

Next, if you’re looking to take your blog to the next level, enroll in my online course, Launch Your Fashion Website.  

The topics covered:

  • Designing and laying out your Wordpress website (themes pre-selected and included!)

  • Capturing photography that sells

  • Four elements of photography as a fashion blogger

  • Diversifying your photography

  • Diversifying your content (outfit posts/personal style is not your only option)

  • Monetizing your content

  • Monetizing your social media

  • Growing your audience

  • How to use your social media platforms plus other platforms to market yourself and grow your brand

Your roadmap to launching is included within this course!

Click here to read the full course details

Do you already have a website that could you a little tweaking?

Click here to see your options

Remember, we all have to start somewhere.  I started with zero page views and no followers and was able to grow my side hustle into my full-time business.


Do You Need A Fashion Website When There is Social Media?

Is launching a website necessary to show off your style or if you’re interested in launching a fashion business? With social media at our disposal, do you even need a website? 

Social media is so convenient to use, you don’t have to worry about running, creating, designing, or maintaining a website.  All you need to do is post a photo or some text and you can start building awareness or showcasing your talents.  

Social media is an easier approach to take vs struggling to figure out how to get a website up and running.  So, this sounds like a no brainer, right?

This is where I see so many people making a mistake, by using social media only to promote and market themselves.  Don’t get me wrong, starting out on social media is fine, but if you’re only relying on social media, you could be potentially hurting yourself.

Hurting Your Brand

Why is that? Social media is unpredictable.   Things are always going to change, you won’t know what they are or when they’ll happen, you have no control over what is going to happen.  

First, lets take this algorithm change that a lot of platforms have implemented, these platforms are showing you things they THINK you want to see vs the accounts you’re actually following.  So majority of the time people who are invested and already following you are no longer seeing your posts in their feeds.  So, your marketing to only a small percentage of those that are actually following you.  

Second, what if people want to know more about you? They’ve been following you or new to your account, they love your style and/or see that you offer a service.  The first thing they’ll want to do is go to your website to get to know more about you, browse your work and see what you have to offer.  If you don’t have a website, how can they do that? Posting contact info and a brief sentence in your profile, isn’t enough.  If someone is interested in working with you, they’re not necessarily going to jump at the chance just because you have it mentioned in your profile, without having a website for them to learn more about you and how you operate.

Third, if social media disappeared tomorrow, then so would your business and all of those people who were following you.  

With a website, you have full control

Your website is your opportunity to sell yourself and show off your talents.  Social media is only a snippet of what readers can expect on your site.  Without a website, how can you expect to operate and run a business? You can’t run one from social media.

You can’t cut corners if you’re looking to start a business or launch a website.  Operating solely on social media is cutting corners and leaving money and opportunities on the table.  Social media without a website = missed opportunities.

Do you need social media if you’re looking to launch a website? 

Yes, social media gives you the chance to update your readers daily, build trust, attract an audience, to marketing yourself then lead them to your site and convert those interested into loyal readers, and/or customers.

Launching your fashion website/blog is nothing short of a balancing act - from maintaining your site to stay current and running your social media channels, there is always something you're suppose to be doing!

To keep you focused and organized, you'll need a plan.  Instead of spreading yourself thin and trying to do everything and be on everything, you'll want to know how to use and maximize each platform to what to post.  Launch Your Fashion Website online course is telling you how to set up yourself up on each platform, what to post, how to market yourself to how to monetize your content.

Read the full course details: HERE.

Setting Up Your Website Domain

Choosing Your Website Name


There is no easy approach to coming up with your website name, just remember to keep in mind: this is your professional website and there are a sea of blogs and fashion sites online, so the last thing you want to do is create a site name similar to what so many others are already using.  

For a fashion website, there are already so many that include the words - fashionably, fashionable, styled by, styles,  x wore it - you get the point.  Be original and take your time coming up with it.

I would start with writing down words that relate to your website to figure out how you can use them and combine them to create something witty and unique.  Once you’ve narrowed it down, look to your family and friends for input and their opinion, search around to see if that name is already claimed by someone else, and then narrow it down to the winning name.

When I first launched my website a few years ago I didn’t really put much thought into it and changed it two or three times before landing on The Daileigh.  Back when I launched, it was just for fun never really thinking it could lead to anything besides me sharing what I love but once I realized the opportunities that could come, I buckled down and got serious.

I decided on my brand name: The Daileigh and purchased the domain.  It was all mine! No one else could use it.

Your brand name is going to stick with you forever, so make it a good one and one that you feel you won’t be tired of later down the line because the last thing you want to do is brand yourself with one name, just to change it.  

To Domain or Not?


Is a domain name super important when you first launch yourfashion website? Yes and no.

In my opinion, if you’re just going to be blogging to blog, have no real plans on where to take it and want to feel it out first to see if it’s something you can actually work into your busy schedule, then most likely not.  It’s ok to want to feel it out first, because running a website does require a lot of attention so making sure it is something you want to follow through with first before committing to it, is totally fine.  In this case, I would recommend not worrying about purchasing a domain name for  your site just yet.  

At the same time, before you finalize your blog name and launchyour website I would highly suggest that you check first to see if the domain name is available - even if you’re not going to purchase it yet.  The last thing you want to happen is you come up with a site name just for it to be already taken.

If you’re launching your website with every intention on following through with it, posting consistently, and know you’ll be able to manage it even with a busy schedule - go with the domain purchase!

Purchasing Your Domain


Best thing about domain names, they’re super affordable! Yay! They can start as low as $0.99.

I use GoDaddy for the following:

  1. Check for site name availability - you’ll know right away if it's available or already taken within seconds.

  2. Purchase and register my domain name - you can select from .com, .us, .co, .net, and .club.

  3. Hosting - which is something you don’t need to worry about right away when you launch.  This is something you’ll want to consider later down the line as your site grows.

There is an additional fee depending on how long you want to keep this domain name, you can pay annually or pay to keep it registered for a couple of years.  Lets say you want to start with a one  year registration, it’s around $10-11 additional, so your total purchase is no more than $14-$15.  Totally affordable!

Visit GoDaddy > HERE at the top of the page you’ll see a search box with a green button. Type in your website name and begin yoursearch.  

Simple, quick and easy!

Another reason why I always use GoDaddy is because of their 24/7 phone assistance - I am not a tech person, I’ve taught myself many things but some things are out of my reach so it gives me comfort that they’re a phone call away should I ever have questions or need assistance.  There have been plenty of phone calls made at 2 or 3 in the morning and they’re always there to calm down my mini panic attacks.  Talking to someone live is HUGE for me when deciding on sites to use.  Email assistance on tech related things aren’t as helpful for me, and having to wait for someone to respond to your email can be super annoying.

How many of you thought this process would be extremely difficult and/or costly? I'm glad to be saving you time and money! ;)

Want more fashion biz tips, resources and advice? Join the crew!