Why You Should Build An Email List

Chasing likes and comments seem to be more popular than focusing on long term results.  Just because a follower likes or comments on one of your photos doesn’t necessarily mean they’re visiting your blog.

 

A few years ago, this was ok, email lists for bloggers wasn’t something you really needed to focus on.  Today, things are totally different.

 

This post I’m uncovering why you need to hop on this bandwagon and stop depending so much on Instagram and other social platforms as your only way to get in front of an audience.

You have total control over an email list

Social media is a great way to attract new followers, clients to customers.  If you have a website, I highly recommend using social media platforms as an extension of your brand and to market yourself and engage with your audience.  Social media is a must-have, that’s a no brainer.

 

However, you don’t have control over it.

 

As I’m writing this post, Instagram is currently down, when you log onto the app you’re greeted with, “Couldn’t Refresh” and a blank white screen.  You can’t call your hosting company saying, “Hey, my website’s down, can you help me?” and problem solved.  You’re literally shit out of luck and it’s a waiting game until it’s back up (for those who depend so heavily on Instagram).

 

Now just imagine if it completely disappeared and there was no more Instagram, Twitter, Pinterest or Facebook.  What would that mean for your blog and business? That was your only place for you to connect with your readers then all of a sudden it’s gone.  You’re back to the drawing board and starting from scratch.

 

You don’t own any of these platforms, so you basically have to fall in line with anything that they do and any change they implement.  And if you don’t like it, then too bad.  You don’t have any control of that.

 

You noticed how a lot of these platforms have flipped the script with their algorithm feeds, only showing you what they think you want to see or moving to pay to play platform.  Why place so much of running your blog and business in someone’s hands?

 

Email subscribers are more likely to invest in you

Your blog is a great platform to market your product or service.  Those on your email list are obviously a fan of your brand, or they wouldn’t have given you their email address, they trust that you’re going to provide valuable content to those on your email list and they want to be apart of that.

 

Should you ever decide to offer a product or service, these people will be more likely to invest and shop with you vs some random reader new to your website or a new follower on your social media page.

 

Why? Your subscribers are familiar with your brand, what you offer, the quality of it and they trust that you’re going to deliver.  Someone who is new to your blog or social media page may be a little reluctant to spend money with you for the simple reason that they don’t know or trust you.

 

An engaged audience (your email list) will always trump those followers who don’t invest in you and just follow to follow.

 

Best way to communicate with your audience

Sure, people will browse their social media feeds but again with the algorithm changes going on, you can’t be 100% certain that your posts are actually going to show up on the feeds of those following you.  What you do know is when you send an email, your email will be delivered and the subscriber can view it.

 

What happens if you post your latest announcement on Twitter and your followers aren’t logged on Twitter that very second to see your tweet, after a few minutes that post is now at the bottom of their feeds and they may not even see it.

 

Even with a busy day-to-day, your subscriber will be able to view your email on their time when it’s convenient for them and guess what, the email will still be in their inbox.

 

Should you get started on building your email list?

 

If you’re running a blog and/or business, yes.  If you’re blogging just to blog and have no plans on launching a product, service or monetizing your content, then an email list might not prove to be beneficial for you.

 

Building an engaged audience is key to growing your blog and business.  In my opinion, a new subscriber is just as great as a new sale - your content has moved someone to take action and make them want to invest a little more in what you have to offer.

 

There are several email service providers to use, I personally use Mailchimp and have experimented with others but I’m happiest with Mailchimp and their customer support.  You can start your free account, here.

Related Posts: How To Grow An Audience

Why No One Is Visiting Your Blog

One of the toughest parts to running a blog, especially when you’re just launching, is getting people to read your content and keep them coming back.  There will be people who come across your site and don’t vibe with your content which could be because of a few things - they don’t have a need for your offer to they don’t understand what you have to offer.  And that’s totally fine you can’t appease to everyone and expect everyone to think they should love your brand, as much as you do.

 

Wouldn’t you rather have an audience of people who engage with your content than those silent followers who could care less what you’re doing? Uhhh, for sure.

 

You often hear, “ideal audience,” or “target market” and may have no idea what that is and how that applies to why no one is reading your blog, let alone how to reach them.


So, if you’re feeling like you’re blogging to yourself, your mom and friends and have no clue on how to get people to read your content then this post is for you.

NoOneVisitingBlog.jpg

You’re not being clear on what you offer

Your offer simply means, how can you help those reading through your content.  If there’s no benefit to a reader, why should they read through your content.  Aside from seeing the photos you post on your social media channels, they see no need on visiting your website to actually read through your posts.  People need a reason to dig through your content.  Basically, what’s in it for them? It’s easy to inspire people through visuals but do they really need to go to your website for that when you’re sharing on your social media pages?

 

Everyone has something to offer; whether that be your outlook on fashion, insane styling tips that’ll help those that struggle with getting dressed, DIY’er, unique products that you offer to a service that you know can be helpful to so many people.

 

You have something unique to offer but you’re not using that to your advantage.

 

It’ll be harder for people to engage with your content when you’re writing only 2-3 sentences, offering vague and brief tips, you’re not clear and your content isn’t valuable.  You want your audience to feel that your content is so good, they keep checking for you just to see the latest post.

 

When you’re writing a post, ask yourself:

  1. What is the goal of this post?
  2. Who is this post for?
  3. What action should my audience take?

 

You’re inconsistent

Getting traffic to your website can be a struggle on it’s own, being inconsistent is only making it 10x harder for you.  Your audience has no personal connection with you, majority of the people visiting your website are not your real-life friends, so in order to build a relationship with them you need to prove yourself.  You can’t go hard with pushing out new and valuable content, disappear for a few weeks and then get back to it and expect these people to continue to come back to your site.  The only thing you’re proving by being inconsistent is showing you’re not trustworthy - your readers don’t know what to expect from you because you’re all over the place.  This is one rep you don’t want to have when you’re looking to build your online brand.  Once you give people a reason to not trust you, it’ll be harder to gain their trust back.

 

Eventually they’ll get to the point where they just don’t care and move on and forget about you.  Being consistent is key to growing your audience - this also trickles down to your social media posts and newsletters.  Consistency across the board!

 

Reasons why you’re not consistent:

  1. You struggle with coming up with new content ideas
  2. You’re not sure who you’re writing for
  3. You don’t understand what your audience wants to know/needs help with
  4. Not planning ahead

 

If you’re unable to flush out one idea after the next like it’s nothing, you aren’t clear on your audience, how to target them and understanding their needs.  It’s easy to say, all women can benefit from my website - but at the same time, how can you write target content that can relate and resonate with a 21 year old, a 35 year old to a 50 year old at the same? For example, lets say you’re teaching your audience how to pull off wearing over-the-knee boots and you’re targeting everyone - do you think someone who is 50 years old is going to wear OTK boots the same way a 21 year old might?

 

You have to understand your audience inside and out in order to attract them and continuously create content exactly for them.


 

How to solve this: Define your fashion brand workbook | Content strategy planner (included when you enroll in Launch Your Fashion Website or Grow Your Fashion Website online course)

 

Being able to define how your brand and what you offer to defining your target audience and what they need is the steps to take so you can create a stronger content strategy.

 

Your site has no focus

It’s easy to write about any and all of your passions, you have a ton of interests and you want to use your creative space to share them.  I get it.  But will your audience?

 

If you’re writing about baking pancakes in one post, how to shop for the latest fashion trends in the next, how to start a podcast in the next, your love for animals in another post to how to dress - how can your audience understand what it is that you have to offer them?

 

It’s totally fine to go more along the lines of a lifestyle blog where you can talk about more than one topic, it’ll be easier for your audience if the topics can all relate to one another.

 

You don’t want to leave your audience confused and trying to understand how they can benefit from what you’re doing - if they have to think about it, it’s on to the next for them.

 

What do you want your brand to be known for? The site to go to for help with shopping or styling? Or the site to go to that talks about your favorite pets?

 

Related posts: How To Narrow Down Your Blog Niche + Focus

 

You’re trying to reach everyone

Of course you’re thinking you want to reach everyone - the more, the merrier! In this case, not so much.

 

Easily put: if you’re trying to sell a $100K car, are you going to try and reach everyone? Not everyone can afford a $100K car so in order to be effective with your efforts, you’re going to target those that can.  

 

If you’re favorite brands to wear on Zara, Forever21 to H&M but you’re trying to target high-end brands such as Chanel to partner with  - does that make sense?

 

Understanding your audience needs and who benefits from your offer is how to breakdown your ideal audience, brands to customers and clients.

 

Spending so much time crafting a content strategy for everyone to buy that $100K car when your clientele makes around $35K year is going to prove to be more difficult than you thought which in return results in low traffic and little engagement, or not results at all.  How can someone who earns $35K a year afford a $100K luxury car? They can’t.  You’re spending so much time creating content for an audience that you don’t have and/or an audience you don’t know.  

 

Get to know who your audience is.

 

Solution for this: Define Your Fashion Brand workbook

 

You’re not using social media to your advantage

You can’t expect to publish a post and an audience to come flooding in.  A new blog post is the start of your marketing efforts - a cycle you’ll go through with every single post.  You have to make yourself known.   Think about it like this: no one knows your website or brand, it’s your job to make yourself known and spread out your content on the web.

 

Your social media platforms are an extension of your brand, so be strategic with what you’re posting.  If you’re not even talking about your brand on your social media pages, how in the hell is anyone suppose to know about you, your brand and website?

 

While it’s easy to get caught up with the social media shenanigans and posting what you want - if you’ll looking to grow an audience and your brand, be strategic with each and every post.

 

Does your audience of females who need help with styling a certain product necessarily care to see one pointless selfie after the next?

 

Personally speaking, I don’t care.  

 

If you’re not consistently using your social media pages to market your brand, how can you expect people to know about you?

 

Solution: Create a content strategy for your target audience | Workbooks included when you enroll in Launch Your Fashion Website online course or Grow Your Fashion Website online course

 

Your brand game is weak

Since you’re not able to have a personal conversation with everyone who follows you, they don’t personally know you - your brand is your identity and how people are able to relate to you and what you’re doing.

 

If you have a fashion-focused website and someone is visiting your website for the first time and they see a pink flamingo background, posts with unrelated topics, visually unappealing photos to an unprofessional and confusing layout - why are people are going to want to rack their brain trying to figure out what your brand is about? They’re not, they’ll exit out and may never return.

 

Branding your blog and website is more than just picking out your logo, designing your website and picking out your colors.  This is apart of branding but only a small portion of it.

 

Do you plan on growing your blog and audience? Yes.

Do you want your audience to be able to easily identify what you do? Yes.

Do you want to be able to create an engaged audience? Yes.

Do you want to be identified as that go-to for your audience? Yes.

Do you want your audience to be able to trust what you do and look to you for help, guidance to inspiration? Yes.

 

If you agree, then branding for you is a no-brainer.

 

If you have any intention of growing your website, which you do, then you need to be clear on your why, what, how and your who.

 

Skipping branding is like trying to grow a blog or business with no audience.

 

Related Posts: You Can’t Build Without Branding

 

Workbook: Define Your Fashion Brand workbook

 

Running and growing a blog is a learning experience, I had no idea what I was doing when I launched a few years ago but with more practice and experience, I began to learn what works better and what doesn’t.  So don’t feel completely overwhelmed if you’re not practicing the above, it’s ok to make corrections and changes as you go, how else are you suppose to learn? No one gets it right the first time around.

 

I had no idea in the value of branding a few years ago, Instagram wasn’t even around.  As time goes by, you’ll continue to make small tweaks here and there - progress.  But if you’re looking to see progress you have to put in the work to see results.

 

These are things I’ve incorporated into my business over time, and it wasn’t really until then I began to see a change.  The core of your blog and business is your audience, they are an important part to growing your business.  So, if you’re trying to decide where to begin first, I’d suggest digging in a little deeper and defining your brand, this in my opinion, is your first step to building your online presence.

 

Other options: If you’re just starting out, check out: Launch Your Fashion Website online course | If you already have a website and aren’t seeing any results, check out: Grow Your Fashion Website online course

How To Grow Your Audience

Taking the leap into the blogosphere is absolutely a commitment to take on, from juggling your 9 to 5 to your busy day-to-day, running your side hustle - blogging is something you’re pursuing in hopes it’ll lead to something much bigger for you - working with brands, building up your clientele, showcasing your products to being a helping hand for others through your area of expertise.

 

You’re committing your time to it, but you’re not getting the results you’re hoping for.

 

There is no such thing as an overnight success and no matter how many people you see that you feel are “making it” - you have to start somewhere.

 

Back to the Basics

 

Does it ever feel like you’re blogging to no one? You’re creating content yet no one seems to care, visit your website, shop with you and/or engage with your content.  Your audience is barely growing, your traffic views are low and no matter what you do differently - you’re still not seeing a change.

 

You don’t need a large audience to get a response; however, you need the right one.

 

If you’re blogging and have no idea on who your audience is yet you continue to push out content, how do you even know that’s what your current audience cares to see?

 

Getting back to the basics involves getting more intimate with your personal brand, your audience and what their needs are.

 

Running your blog isn’t about you.  It’s about your audience.

 

If you have no idea on the type of people that are following you or the type of audience you’re looking to attract - you’ll continue to see little response and engagement.

 

If you’re not able to define your why how do you expect to attract your who?

 

Overlooking Step One to Building Your Online Presence

 

Your who, what, why and how is what makes up your personal brand.  

 

Simply put: you can’t skip defining your brand if you’re looking to build and grow your online biz.  Period.

 

I’m always asked, “How do I get more followers?” or “How do I build up my audience?”

 

The real question is: how can you expect people to follow you when you don’t know how to attract people that need what you offer.

 

Having a following is great.. When it’s the right audience.  Being focused on a number instead of focusing on targeting the right people still will lead to little response and engagement.

 

Growing Your Audience

 

There is no quick or easy way to do this but you need a strategy.  A strategy that’ll speak to your ideal readers, customers and clients - content that they need, content that can help them.

 

But again: when you’re not clear on your brand, you won’t be able to make this happen.

 

You need a plan of attack that you can execute not only on your blog but your social media channels as well.  When you’re running your blog, you need to be everywhere at once - how can you expect people to know who you are when you aren’t making yourself known?

 

Creating content targeted specifically towards people who need what you’re offering and/or will benefit from your content is how you begin growing an engaged audience.

 

Would you rather have 500 random followers who could care less what you post about or 500 followers who NEED what you’re talking about?

 

It’s never too late to rebuild and refocus starting with branding.  It’s better to take a step backwards than continue going in circles and getting no results.

 

I break down how to define your brand and audience in Define Your Fashion Brand workbook (available to order here) - when you order this workbook you also have the option to email it to me so that I can help you through it.

 

This step may not be the easiest, I get it, but it’s a must if you’re serious about building and growing your business. That’s why I am helping you through it (download here).

 

Hooking Your Audience

 

Once you have a better idea of your brand it’ll be that much easier to create a content strategy targeted towards those that need you.  The best way to keep ‘em coming back is by giving them what they want.

 

Developing your content strategy is covered when you enroll in Grow Your Fashion Website online course (if you already have a blog/website) or Launch Your Fashion Website (if you don't have a blog/website).

 

Remember: an engaged audience leads to conversions which leads to growth.

 

Get started here with: Define Your Fashion Brand workbook

 

Or,

 

Enroll in Grow Your Fashion Website online course or Launch Your Fashion Website






 

 




 

You Can't Build Without Branding

Branding is one area that confuse many and often goes skipped.

 

So let me put it to you this way:

 

Do you plan on launching your own website?

Does your goals include attracting and building an audience?

Are you looking to create income from your biz?

 

If yes, then you’re looking to build a brand, not just a website, online shop or blog.  But a brand.

 

A strong brand has the ability to move, influence and inspire others to take action whether that be subscribing to your newsletter, purchasing your latest product, reading your blog posts, following your social media pages to investing money into your brand because they trust not only you but the content and quality of your brand.

 

It’s your brand and presentation that allows you to begin attracting your crew of people!

 

Stop thinking you don’t need to brand your biz and thinking results are just going to come.  They won’t.

 

Stop wasting your time on vague strategies and implementing ideas that don’t create results.

 

If you’re saying, “I want to start my blog and inspire others.” That’s what majority of people online are trying to do, so how is your brand any different - matter of fact, how are you going to brand and position yourself to stand out?

 

Whether you’re in your beginning stages or have already launched, this step is one you can’t avoid.

 

If you want to build an audience of people who want to invest in you, not just follow and never pay attention to anything you offer on your website,

If you want to be able to create content that attracts your target audience,

If you want to be able to grow and monetize your website,

 

Define Your Fashion Brand workbook is going to help you build the foundation of your biz.

 

It’ll be harder to hit your goals when you don’t know how to do it or who’s going to rock with your brand.

 

ORDER AND DOWNLOAD DEFINE YOUR FASHION BRAND WORKBOOK HERE

Or, get it for free along with a bunch of other freebies when you enroll in Launch Your Fashion Website online course.

BELOW ARE THE FREEBIES YOU'LL RECEIVE WHEN YOU ENROLL:

  1. Define Your Fashion Brand workbook
  2. Primp & Prep: setup your coming soon page and email list to begin growing your audience as you’re building your brand and website
  3. Content Strategy workbook: learn how to create content that’ll attract your target audience + opt in topics (examples include personal style blog, if you’re selling a product to offering a service), plus the type of content and visuals to share across your social media platforms (with tips on free online resources to use to create them!)
  4. Content Strategy planner: Stay organized, track and plan the content and visuals needed to market your content on your social media platforms.
  5.  Grow Your Biz On AutoPilot: Email Automation workbook: learn how to set up your opt in’s to automatically send once a subscriber joins your list.  Plant the seed then allow Mailchimp to do the work for you.

LAUNCH YOUR FASHION WEBSITE ONLINE COURSE:

  1. Walks you through the design and setup process on a WordPress website with pre-selected themes.
  2. Elements of photography for a fashion website + the type of photos to capture to help market your brand
  3. Create, diversify and monetize your content and social media channels - no product or service needed to start making a little cash.  If you want to share more than personal style posts, I’ll show you to to create those stunning collages.
  4. How to market yourself on social media + other online fashion communities to help grow your brand

CLICK HERE TO READ ALL THE DETAILS AND ENROLL!

How To Use Gmail To Set Up Your Custom Domain

When you’re building, growing and running an online website, you’ll need a way for your readers and prospect customers and partners to get in touch with, that’s an obvious.  Unless you plan on posting your phone number, email is the easiest form of communication.


Before, I cover how to setup your custom address, I want to address a few pointers to keep in mind when choosing your email address:

ONE | Keep it professional

Everything you do from what you’re posting, the language you use to the design and layout of your website is a reflection of you and your brand.  Your email address is no different.

No one wants to send an email to lilsexy88@yourdomainname.com.

In my opinion, that’s a major turnoff.  If I was interested in “lilsexy88’s’ services or products and saw that as their email address, I’d think twice about investing my money into someone who considers themselves as “lilsexy” or felt that was an appropriate business name to use.  Save these type of email addresses’ for personal use only and avoid sharing with the general public or using for business purposes.

TWO | Avoid using numbers or special characters

You don’t want to confuse your audience or those trying to get in touch with you with a email address, such as, ashleigh00_book@domainname.com.

Is that a zero or an O? Sometimes characters and fonts show differently across different browsers, so that prospect that’s interested in investing $400 into your online course but has questions first reaches out, will never get a response back from you because she confused your ‘0’ with the letter instead of the number.  There goes a missed opportunity.

THREE | Keep it simple

If you have a brand name or first name that could easily be misspelled, consider using a general email name instead that you post.

My name, Ashleigh, is not necessarily the way most people think to spell Ashley, so I don’t lead with an email address using my first name.  Instead, hi@domainname, hello@domainame, or info@domainname is an easier email address where you don’t create confusion.

It’s the little things and details that count!

Setting Up Your Custom Domain

Typically when you purchase your custom domain name you’re given the option to also set up your custom email address; for example - hi@yourcustomdomain.com.  I’ve personally never taken this route for the simple fact that I don’t prefer the setup and interface you use with it.

Why make things extra or complicated when it doesn’t have to be that way? I’ve always used Google for my custom domain names and never ran into any issues.

Here’s how to set it up:

ONE | Visit the Google Apps for Work website here.

TWO | Start your free trial and enter the requested information.

THREE | Select ‘Use A Domain Name I Have Already Purchased’ option and enter your domain name that you want to use.

FOUR | Create your email address.  Options: yourfirstname@domainname.com, hello@domainname.com, info@domainname.com.

FIVE | The following steps require a little coding, nothing super hard! This is to help verify that it is your actual domain name.  Copy the provided meta tag and head to your WordPress dashboard.

SIX | Once in WordPress, go to Appearance > Editor > Locate ‘<head>’ underneath Templates on the right side of your screen - it can also read as ‘header php’ or ‘Theme Header’

SEVEN | Underneath <head> paste your meta tag under <head> and before <body> then save and exit out.

EIGHT | Complete the verification process by selecting, “I added the meta tag to my homepage” and then click verify.

Keep in mind, since this is a trial period, you will have to pay $5 per user once your trial period is over.

Next step..

Connecting Your Domain Name to Google

Once you have completed the above steps and verified your domain name, you can now head over to Google to open up your email address.

ONE | Head to Google

TWO | Select Create Account

THREE | Enter your email address and enter in your account information

FOUR | Once you’ve completed your setup, you can now access your Google Console from this account to view all account information, this is also where you can add in more users should you ever need to later down the line.

To access your console:

Once you’ve connected your email address to Google and are inside your account, select the tool icon drop down menu > manage domain > then you’ll access your admin console.


Many small steps but nothing too difficult! If you have any questions about completing any of these steps, feel free to leave a comment!

Checklist for Starting Your Fashion Website

So, you’re looking to start your fashion website?! As exciting as it is, it’s also nerve-racking at the same time, right?


From trying to decide what to do first, what to do next, and exactly what all needs to be done leaves you confused and left accomplishing absolutely nothing.

As nice as it would be to just decide on your layout, build out your site then launch it, that is only the half of it.

 

When you think of starting your fashion website, many typically start with how they’re going to design and lay it out and completely looking past all of the other steps to take before even getting to the design process.

 

If you’re constantly finding yourself stuck on something, it’s most likely because you haven’t completed the prior step, and that prior step may be something you have no idea what it is.

 

When I first launched my website a few years ago, I honestly put no thought into it, I setup my website, launched then began blogging.  That was it.

 

Now a days, it’s not that simple.  

Everyone seems to have a blog and in order to stand out, you need to come ready with a game plan and start strong.

 

There are several steps and actions to take before you even begin designing your website and to make it easier for you, I’ve created a checklist of items to do starting now all the way up to your launch date.

 

Use this checklist to set goals, track your progress and keep you focused.  The journey to launching is easier when you know exactly what needs to be done! I have broken down what needs to be done at each stage from pre-launch, designing to post launch.


Click here to receive your download + access to my free resource library of helpful tips!

How To Narrow Down Your Niche and Blog Focus

Trying to settle on a topic or focus for your blog can be a headspin, you’re bouncing around so many different ideas, some different, some that don’t relate to one another, and trying to figure out how to nail down what you want to focus on.


Your blog doesn’t have to focus on just one thing, there is nothing wrong with covering a range of different areas but I’d suggest that they be connected somehow.

For example, you don’t want to cover fashion then jump into talking about your love for sports to fancy automobiles - like, where is the connection with any of these?

 

Do you want to focus on one topic in general; such as, fashion?

 

Or, are you leaning towards a more lifestyle focus where you can cover different ideas that deal with day-to-day real life; such as, travel, fashion, food to beauty?

 

Narrowing down your niche provides you with clarity on the type of audience you want to attract to the type of content to create.

 

Questions to ask yourself when choosing your niche and focus:

 

One | What do you enjoy?

 

You love fashion, yes, what specifically do you love about it? Do you enjoy bargain shopping and finding the latest deals? Do you love looking at streetstyle? Do you find yourself always looking to recreate a celeb’s outfit but at an affordable price? Do you love keeping up with the latest trends?

 

Two | What do you love to talk and write about?

 

Content creation is a huge part to running a website, not only do you need to keep it up and running but you need to also be constantly creating content that’ll keep your readers coming back.  

 

So, what about fashion do you love to talk about and could go on for days speaking and writing about it?

 

If you enjoy doing something but are struggling to figure out topics relating to it, then that might not be your niche area or focus.

 

Something you can write about, you’ll be able to easily flush out ideas and different ways to create content around it.

 

Three | What do your friends and family come to you for?

 

Are your friends always coming to you because they need help with shopping for certain items? Do they come to you because they know you have a great eye for fashion and could help them put their outfits together? Do they come to you for the latest advice for the newest trends because you’re always on top of it?

 

If other people are constantly coming to you for help, this might be an area to consider focusing on.

 

Four | Would you be able to teach what you enjoy to others?

 

I always like to think long-term, so, in terms of growth and expanding your brand, should you be interested in creating products or offering services later down the line, do you feel your blog’s niche and area of focus is something you feel you’d be able to teach to others?

 

For example, if you enjoy shopping around for the best deals, would you be interested in personal shopping for others? If you love teaching others how to dress, would you be interested in offering services where people can hire you?

 

Your blog’s focus and niche should be an area you’re familiar and comfortable with, where you can easily create content surrounding it and enjoy what you’re doing.  If someone is browsing your website or social media pages they should easily be able to identify what you do.

 

Growth is inevitable for any brand when you’re clear on your focus and able to use that to attract and grow your audience.  With growth and a loyal audience comes opportunities.

 

In Define Your Fashion Brand online workshop, I help you fine tune your brand and help you to get as specific as possible when defining your who, why, what, how and style of your fashion brand.  You need to be clear on your brand, how you’re going to position yourself to stand apart and in order to attract an audience that is right for you.

 

This online workshop starts with a workbook where you work through your thoughts and ideas and ends with a one-on-one with me, where I provide my feedback, assessment, tips on what to work on, honest advice to what you need to spend a little more time.

 

Defining your fashion brand is the first step to building your fashion website.  You can’t expect to attract an audience when you’re not clear on your focus and position.

 

Read more and enroll in Define Your Fashion Brand online workshop

How To Create Your Logo and Favicon On Your Own

It’s 2017, luckily today we’re able to do a lot more things on our own without having to hire out, and without having to jeopardize the quality of our content <insert emoji hallelujah hands>


Things that may have costed us a pretty penny a few years ago; such as, designing a website or logo creation, can be done for a fraction of the cost these days (or for free), and get this, you can do it on your own.

 

You may be thinking, I’m not a graphic designer or I have no design experience, yea right.  Neither am I but it can be done.

 

Ask yourself: Are you clear on your brands vision? Are you clear on your brands color theme?

 

Then yes, you can use that to create a logo on your own.

 

What you need to complete the following steps:

(1) Your brand name

(2) Set color scheme

(3) Any graphic or image you want to attach to your logo (no worries, if you don’t have one!)

(4) Google account

 

See, it already seems easy, right?

 

Here are some tips to keep in mind when creating and customizing your logo:

 

  1. Play around with different font pairings

  2. Play around with different colors and shades

  3. Play around with alignment

  4. Play around with spacing

  5. Insert a graphic (optional)

Sounds simple enough, right?

In the below download, I show you how you can create your own logo (for free) using Google + you can totally use this to also create your website favicon.

Click below to receive your free download + access to my library filled with more resources that’ll help you with growing and building your online fashion biz!


Need some help defining your fashion brand? Check out my online workshop, Define Your Fashion Brand: